There’s an ad campaign running at the moment on the London Underground, for Reebok, the sports clothing manufacturers. The slogan across all of them is ‘I Am What I Am’, and various loser celebs are spouting nonsense about their free spirited approach to life, grabbing life by the nads etc… All rubbish.
What’s particularly odious is the Jamelia ad – TSP came in the other day fuming about it, which piqued my interest – The Small Person is v. intelligent and a fine culture watcher and observer of gross inconsistencies in celeb behaviour – so next time I was on the tube, I looked out for said ad.
Here it is –
and this is the close up of the text –
it reads, “I’ll speak out against violence whenever I can. in interviews, in songs, in my life. If you stay silent you’re part of the problem”
However, surely staying silent is preferable to becoming the poster-puppet of a company with a seriously dubious human rights record, helping them to green-wash their reputation, and gloss over the human rights abuses that the factories where Reebok stuff is made have been guilty of. Hey, Jamelia, I got your violence, RIGHT HERE!
If you are reading this, Jam (don’t mind if I call you Jam, do you?), I’d suggest having a nose around Corporation Watch website before you agree to stick your well intentioned by deeply crass and misplaced anti-violence waffle on the posters of a company like Reebok again.
If you want more info, here’s one article you might like to read – a very enlightening read in light of your stance on ‘violence’.
And if you want to know more, here’s a link to a search of the corpwatch site for mentioned of Reebok. I think you’ll find quite a lot of them, dear girl.
you can click here for some crass greenwash from the Reebok Human Rights Award – which is up there with the News Of The World ‘truth in journalism award’ and the McDonalds ‘animal rights activist of the year award’. the only difference being that these other two laughably crass notions don’t actually exist.
Here’s a quote from the ‘non-acceptance speech’ of one of the people Reebok attempted to award their greenwash award to, Dita Sari, a campaigner for Independent Trade Unions in Indonesia –
“I have taken this award into a very deep consideration. We finally decide not to accept this…. In Indonesia, there are five Reebok companies; 80% of the workers are women. All companies are subcontracted, often by South Korean companies…. Since the workers can only get around $1.50 a day, they then have to live in a slum area, surrounded by poor and unhealthy conditions, especially for their children. At the same time, Reebok collected millions of dollars of profit every year, directly contributed by these workers. The low pay and exploitation of the workers of Indonesia, Mexico and Vietnam are the main reasons why we will not accept this award.”
Now, Jamelia, do the decent thing, recant, and do some ads for No Sweat trainers or Ethical Threads clothing.
TAGS – Jamelia, Reebok, Sweat Shops, Corporate Watch, London Underground, Dita Sari.