Independent Music Manifesto

I was asked to write a piece for Agit8.org.uk about ‘The Future Of The Music Industry. It was a nice chance to pull together a lot of thoughts, which, given that we’ve no idea quite how the future is going to pan out, are actually all about where we’re at now. A state of the indie nation address, if you will. So here it is. Enjoy, it’s a pretty good summary of where my thinking is at just now.

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Major label collapse, 360 deals, Pirate Bay, Spotify, Bit Torrent, Youtube… It’s clear to anyone with half an eye on the news that something huge is happening in the world of music. And if you believe the majority of the press, it’s universally a bad thing – lots of very sad multi-millionaires are seeing their scarcity cash-cow sacrificed on the alter of ubiquity.

However, the problem is not actually with the music industry, but with the CD selling industry. There’s an old saying, ‘when all that you have is a hammer, everything looks like a nail’ – if your entire view of what being ‘in music’ is about is shifting CDs, then indeed, the future of the CD selling business looks pretty bleak. Continue reading “Independent Music Manifesto”

The Illusion Of ‘Genre’

John Goldsby just tweeted a link to this article from the Wall Street Journal. It’s all about the falling audiences for jazz. A whole load of demographic stuff about who’s going to see jazz, and who now isn’t going to see jazz.

The problem with this is that any artist worth a listen doesn’t do ‘jazz gigs’. They play their own unique music. They play ‘John Goldsby music’, or ‘Miles Davis music’ or ‘Pat Metheny music’ or indeed ‘Steve Lawson music.

The ‘style’ might be jazz, but the intention, ideas and the 20/30/40/50 years of life experience that lead them to make the music they make are unrepeatable. Continue reading “The Illusion Of ‘Genre’”

Primary vs Secondary Audiences. AKA 'Friends Stick Around'

Today, we’re going to be looking at graphs. Here’s the basic premise:

So, something I noticed a long time ago (and I’m sure a lot of people noticed a long time before me) is that the kind of audience you pick up from ‘other people’s activity’ – whether that be support gigs, radio airplay, magazine reviews… – ALWAYS gets smaller:

  • You get exposed to a load of people,
  • a small proportion of them dig what you do
  • another percentage of those stop listening to you after a short while once the novelty wears off or something new comes along to grab their attention. Let’s call this your ‘secondary audience‘.

Continue reading “Primary vs Secondary Audiences. AKA 'Friends Stick Around'”

Promotion Is A Numbers Game (Get Heard!)

I’ve run across a few situations recently where people have been limiting the amount of their music that can be heard online. So here’s a few thoughts about free streaming music, and the business model involved:

Most of the research I’ve seen – as well as the conversations I’ve had – tell us that a reasonable percentage of people still buy CDs. They still want music on CD, and are going to buy the music they like.

Nothing that I’ve seen or heard tells me that music fans will pay money for a CD in order to hear music they’re restricted from hearing online – just so they can find out if it’s good or not – or that people who buy CDs are happy to sit and click ‘play’ over and over again on last.fm instead of buying music… Continue reading “Promotion Is A Numbers Game (Get Heard!)”

Podcast of the Outside The Box Panel from UnConvention

You’ll remember a few weeks ago I was on a panel, chaired by the lovely Andrew Dubber, at UnConvention in Manchester. The panel was titled ‘Outside The Box’, and the aim was to address some of the unique issues that face musicians and bands that don’t fall into the ‘guitar/bass/drums/vox’ indie band format. So there was me, a few electronica people, an Islamic devotional music artist, and a 17th century folk music artist… all kinds of fun and games!

And here is the audio recording of it – it’s just over an hour long, and contains a lot of great discussion. (there’s some fairly grown up language in the recording, in case that kind of thing is a concern for you).

Enjoy – it’s well worth a listen! Here’s my blog post from the time, with a lot of my brain-stormed ideas from thinking about the session – there are loads more in the recording, from the other amazing people I was on the panel with.

Abe Laboriel Snr Interview From August 2000

I’ve mentioned before how fortunate I feel to have got to meet so many of my musical heroes early on in my music career. Back when I was writing for Bassist magazine – and then Guitarist magazine when they were merged – I had the opportunity to hang out with and chat to so many players whose music had meant a lot to me. In some cases, they were pleasant interviews, and the players now say hi if see them at trade shows. Others are people I now class as good friends, and some I’ve had the chance to play with. After this interview with Abraham Laboriel, we played together for over an hour. (I’ve got a minidisc of it somewhere, though given that it was only a few months after I first got my 6 string fretless, I’m guessing my intonation wouldn’t be quite what it is today!) Continue reading “Abe Laboriel Snr Interview From August 2000”

Fame, Fame, Fatal Fame – Michael Jackson And The Death of Global Super-Stardom

The death of Michael Jackson – like so many celebrity deaths – has brought with it a swathe of responses, both from the public and in the media.

Anyone who ever met him gets dragged out to talk about ‘their relationship’, and anyone remotely famous who might have a connection (be it sharing the pop-charts with him in the 80s, that they at some point in the past expressed a liking for his music, or just happen to be famous and black) is door-stepped for their comment.

It’s a fairly unpleasant media feeding frenzy, but it’s definitely serving a voracious need amongst a large section of the populus to be handed a secular liturgy for mourning the death of someone that, while insanely significant in the history of popular music, hadn’t made a notable artistic contribution in 20 years, and was written off a few years ago as a freaky paedo that many people (without any real evidence or experience of the case) thought escaped jail on a technicality…

For all those of us who hadn’t seen him live in over a decade, only listened to his older records (or not at all), and whose main month to month awareness of his was the reports of his spectacular and mind-boggling financial collapse, the emotional outpouring seems to be more an expression of 3 things:

  • a desire for some kind of connection with *the thing that’s going on* – get our opinion in, be part of the public conversation, tell everyone you always thought he was a genius/freak/whatever.
  • a sadness – close to grief – for our youth (a deeper expression of the same thing that drives people to watch I Love The 80s)
  • a largely unarticulated – but it appears, deeply felt – sense of loss for the age when musical and media megastars could MEAN something. (Andrew Dubber mused on this on Twitter)

Michael Jackson in his day combined musical genius, innovation and fame-beyond-measure. He was a truly global phenomenon. Massive far beyond the reaches of late 70s Ameri-centric radio and the English-speaking world. Larger than life, weirder that weird, but astoundingly gifted. Ever since Off The Wall came out, generation after generation of kids have connected with his music (there’s something about his music that definitely – and in light of the court case from a few years back, disturbingly – connects with pre-teen kids more than almost any other soul/funk-based music).

His creative partnership with Quincy Jones, producer of Off The Wall, Thriller and Bad, produced some of the most iconic moments in the pop canon, but since Bad, he’s produced little that’s considered musically significant (I saw him live in the late 90s, when I interviewed his bassist, Freddie Washington for Bassist Magazine – outstanding show, but definitely all about the decade-plus old hits).

So what do we get out of grieving?

What are the questions we need to ask about the impression we had of him, the false feeling of connection we had with him as a person through his music and the press, and our complicity as part of a media-hungry world that fueled his madness (largely, it seems attributed to a seriously screwed up relationship with his dad, but made worse by his fame-neccesitated isolation).

Neverland, bubbles, oxygen-tanks, Liz Taylor, plastic surgery, llamas, friendships with kids, that documentary… A life documented like a dystopic flip-side to the Truman Show, but one that destroyed him.

At the recent UnConvention conference in Salford, I was asked at the end of our panel on being ‘outside the box’ what my one piece of advice was for musicians looking at their place in the world of music. My comment was

‘it’s more important to be nice than it is to be talented’

if becoming a ‘great musician’, and more pertinently, a ‘famous musician’ turns you into a reclusive lunatic, your priorities are screwed. Quit music, get a job in a bookshop, and leave fame to those whose narcissism is so overpowering they’ll pursue it to their own death.

Michael was rightly celebrated for his musical contribution, but his fame and its destructive influence on his life was out of all proportion to that (how could any music possibly live up to that??) – his public persona was a media-created 2-headed chimera: musical deity and social demon, invented to seed the front pages with stories between the album releases. If the next album’s a turkey, who cares, we’ve got pics of him in an oxygen tent, kissing a monkey dressed in tiny human clothes! Win!

Fame is the downside to success, and the way it removes the consequences from ones actions means that people like MJ who desperately needed help to recover from his screwed up childhood-in-the-spotlight never got it. If you’re heading towards it, in the words of Monty Python’s Holy Grail, “Run away! Run away!”

Or, indeed, put another way:

“For what is a man profited, if he shall gain the whole world, and lose his own soul? or what shall a man give in exchange for his soul?”

Nothing is worth that.


So, commenters – fame, celebrity, talent… where does it all go from here? What does a tale like this mean for those of us working in music, and using social media to break down the myths around our lives? Is ‘accessibility’ just another myth, once you get beyond a certain as-yet-undefined number of pseudo-personal connections? Have at it!

After CDs. What’s next?

Following on from yesterday’s post about the anachronistic nature of the term ‘label’, I’ve been having a think about the actual format that music is released in.

It’s amazing how containers can make us lazy about content. The assumptions we make about the nature of music, collections of music, what constitutes a ‘complete work’ etc.

There’s a great thread over on solobasssteve.com about this, where Tom asks about the way that downloads are allowing classical music to be consumed in the way it was intended – in mixed programmes of individual movements, or of complete works without the weird filler stuff that’s used to make up the empty bit on the CD. Continue reading “After CDs. What’s next?”

The End Of Record Labels?

One of the most interesting things about UnConvention this weekend was the chance to listen to some people from a number of record labels talk about what they do.

The thought that struck me from the discussion was that, while a lot of the work they do is still very much important and of value, the notion of ‘a label’ is stifling the reinvention of ‘companies that support the spread of music’ in the lives of musicians.

See, the term “label” suggests that there’s something physical to print a label on – that the biggest part of what they do is provide the funds and resources to record music in a studio and then release it in various containers, be they CD, vinyl, DVD or whatever… Continue reading “The End Of Record Labels?”

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