Tag: cds

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One True Fan – thoughts on Street Teams.

One of the most linked to blog posts in the last few months in the musical blogosphere is Kevin Kelly’s piece on 1000 True Fans – it’s a great piece of writing, and quite inspiring too.

However, I’d like to get away from the numbers for a moment and talk about this whole thing of connecting with and relating to ‘true fans’. Or ‘friends’ as I like to think of them.

I’ve commented before that I really like my audience. Not because they’re my audience, but because my music seems to draw in the kind of people I want to hang out with. That is a good thing. For sure.

What often happens is that ‘fans’ turn into ‘friends’ long before any level of ‘wow I’m getting to hang out with the guy on the CDs’ kicks in. This, on a human level is also a good thing, given that the ‘wow’ factor is BS anyway. It’s a great way to make money if you can make people think that you’re somehow special/elite/of more value than ‘normal’ people – they’re probably more likely to buy t-shirts and pay high dollar ticket prices (or stupid money ‘meet-and-greet prices) but it’s pretty much total bollocks. So the switch from fan to friend is a good one.

However, those new friends who dig your music are a VITAL part of the propagation and proliferation of your music around the world. They provide a few things that are integral to any marketing strategy, paid or otherwise – experience, enthusiasm, motivation, trust, social connection, the opportunity to acquire social capital through your music (what Hugh MacLeod likes to call A Social Object).

What’s also true is that most people don’t do that stuff on their own. When prompted, they often go ‘of course!’, but unless they are a) musicians doing it for themselves, b) work in marketing, or c) are just incredibly self-motivated and externally-aware, they are unlikely to take it on themselves to start promoting what you do. The chances are that most people who listen to your music aren’t aware that telling their friends about what you do is a vital part of your ongoing income stream, and perhaps, as a result, your ability to keep producing music that they love…

So you need a place where you can let them know about that stuff, and that’s were the idea of a ‘street team’ comes in.

Street Teams have been around for years. They’re an extension of the idea of fan clubs, where people who dig what you do are actively encouraged to – and given the tools to – tell other people about what you do. The name obviously comes from the idea of getting out there and handing out flyers and sticking up posters – and people who are willing to do that are worth their weight in gold to an indie – but more useful and immediate, and certainly a more accessible form of support and interaction for the ‘regular’ fan would be the idea of street team as social media team.

In our culture of attention, people need peer approval to find where the cool shit is on line. Most of my new music discovery these goes comes via links sent to me on twitter, facebook, email and IM. There are people who act as new music filters for me and send me the stuff they like. I do it for my friends all the time, currently through To The Left Of The Mainstream.

So creating a space where you can share ideas with those people, offer suggestions, keep track of actions carried out, and hopefully get some community happening is a good thing. And gives you the chance to reward people who help you out a lot.

I’ve had a street team for years. My street teamers have access to a whole load of MP3s unavailable elsewhere, and some of them have been able to get on the guestlist for sold out shows and such like. They get to order CDs earlier than everyone else, and in exchange, I ask them to spread the word.

Up until yesterday, my main point of contact with my street team was an email list, where I would send out all-too-sporadic emails asking them to do things. It got some stuff done, but gave no room for feedback and cross pollenation. I had a street teamers forum on my site too, but because of the mailing list, I neglected it, and so, largely did they…

So yesterday I sent out a message saying it was moving there permanently. I’m not going to send out the emails any more, and instead will interact with anyone who wants to help me out in the Street/Social Media Team forum on my site.

So, if you want to sign up, head over the forum on my site sign up for the forum, then send me a message via email or forum PM and tell me why you want to join. It’s not a cryptic question, it just stops the list from being an impersonal opt in.

The question here is not one of building 1000 true fans, but is about giving the people who like what I do but don’t think like marketers a space to explore how they can help me out. Ideas for spreading the word, and some insight into how it works. Not many people know that just by adding a blog post or website page to stumble upon, they can send upwards of 500 new people to see my site. If 10 people stumble it, it can have a massive impact. Same goes for fowarding pages to facebook an myspace friends, reTweeting information about new blog posts etc. on Twitter, and posting links to stuff on their own blogs.

As well as all the more traditional street team stuff such as sticking up posters, emailing radio stations and magazines, handing out flyers and bringing friends to gigs.

I’m thinking later this year of doing a Street-Team only gig in London… will have to see how that pans out.

A blog like this one, or even Twitter can act as an informal Social Media Team suggestion place, where your listeners and friends can get links to click, or can forward posts like my post about the two free albums to their friends, but it’s definitely a good idea to provide a space for clearer discussion about actual promotion…

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Two free albums for you to download!

Oh yes, you read that right, TWO delicious free albums – volumes one and two in the ‘Lessons Learned From An Aged Feline’ series.

Part 1 can be had from Last.fm by clicking here

And for Part 2, you have to go to my Reverb Nation Page – and sign up for the mailing list there, then you can download all of that one too!

Anyway, that’s about two hours of lovely tunes for you!

Why am I giving them away? Have I suddenly decided that paying for music is a bad idea? Is it that I think they’re too bad to be worth selling? Perhaps there’s a third option – I released 10 full length CDs on Pillow Mountain Records since 2000 – 7 completely solo ones and 3 collaborative. Four of them were very limited edition CDs – only ever 100 copies made on CD – which were given away at the time to people who pre-ordered the CD they accompanied. The three that I did with solo albums were called ‘Lessons Learned From An Aged Feline’ Pts 1, 2 & 3. The title came from my love of all things Cat – I had a very old cat during the time I recorded the first two volumes, and two elderly cats by the time of the 3rd, so just chose titles for the tracks that were inspired by the cats. And a few other silly things thrown in.

The tracks themselves were largely things that were recorded at the same time as the album they came with, but just didn’t fit within the flow of the record. I tend to record up to 3 or 4 hours of releasable material around the time of an album, and so can often get a double album of CD-worthy stuff. The LLFAAF series gave me a chance to put some of that out, without it breaking the continuity of the ‘proper’ releases. I’ve had some emails from people suggesting they prefer some of the Lessons Learned tunes to the stuff on the CDs…

Anyway, they were free to start with, but limited. Many years have gone by, they’re available via my webshop for cheaps, but their value as a way of getting people who have maybe heard of me but not bothered to buy anything to have a listen is greater than the few quid a year I make by selling them. It’s also the case that the versions that are free to download are, I think, 128k MP3s. I’m going to switch everything on my webshop to 320K VBR files pretty soon, so if someone wanted the hi-res versions, they’d still have to get them there.

So these are either a way to get people listening (and in the case of Pt 2, to sign up to my mailing list via my Reverb Nation Page) or they are a thankyou to the people who’ve been buying my stuff all along and are patiently waiting for my long-overdue next solo album. Here’s some stuff to fill that gap.

And of course, if that’s still not enough to satiate your need for Steveness, then head to www.stevelawson.net and click on any of the album sleeves at the top of the page to go to the shop to buy downloads or CDs, or head to iTunes or eMusic and search for me – CDs and downloads are always available to buy. I particularly recommend the EP with Lobelia – the songs with here are definitely among the best musical things I’ve ever been involved with. And it’s only £3.50 :o)

Then, feel free to post reviews, links, tweets and spread the word – that’s what I’d like from you in return. It’s not compulsory, I shan’t be checking up on you. I’d just be grateful.

So there you go. Free stuff from me. Enjoy!

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The dangers of technodarwinian web 2.0 marketing for musicians

There’s a way of viewing online marketing that I’m going to characterise as Technodarwinism. [Just to clarify, I didn’t invent the word, but I’m using it in this context to refer to a kind of ‘survival of the best proliferated’, rather than the more positive possible meaning about the continuing evolution and bettering of technological solutions for a particular problem]

There are some good and some bad things about the way that this phenomenon plays out. Or at least, some good things about the environment in which is it played out – let’s pick one or two –

Good – the product has to be ‘good’ or people just won’t be drawn in. No more albums with two great singles padded out with filler tracks, disappointing the listeners who bought them without hearing them first.

Bad – the idea that the measure of one’s ‘success’ is to have the most listeners, the most hits/visits/subscribers/comments – this drives people to do the kind of traffic-attracting BS that many of the ‘how to be a pro blogger’ sites come out with about being controversial to drive traffic, or spamming the services that may send traffic your way with misleading info just to ‘raise interest’… that only breeds discontent and argument, not a quest for shared ground, consensus and mutual growth. It also makes no measure of the quality of interaction with each of the people behind those hits/visits/plays.

Good – theoretically there’s a level playing-field. The chances of an unknown going ‘viral’ under the old model were zero, because even pressing up enough copies for blanket radio airplay cost thousands of pounds/dollars. Now, via youtube/myspace/last.fm/bit torrent, a track, album, band or even a genre/movement could become the next big thing in a matter of days… However, IT DOESN’T HAPPEN AS OFTEN AS PEOPLE WOULD LIKE YOU TO BELIEVE. Almost every act that ‘went viral’ had a team behind them, being paid a LOT of money to make it look like no-one had spent any money.

Bad – The race to be the most tech savvy can lead to people look for ways to market a product that doesn’t deserve it, or to read as validation of the art the amount of exposure it receives… YouTube is full of dreadful music clips that are initially impressive, funny or quirky, but don’t follow through… in the currency of YouTube though, that doesn’t really matter as most youtube views are seconds rather than minutes long, and for an artist it creates a false sense of worth. Unless your views are in the millions it’s unlikely that YouTube virality is going to have a significant impact on your sales/concert figures…

As I mentioned in the last post, the beauty of web 2.0 for musicians/creatives is that rather than having a publisher/record label/manager breathing down our necks about the next ‘hit’ or whatever, we can do what we do without worrying about that stuff, and then market it.

The key point here, in terms of my perception of how this stuff works, is that this is a FAR MORE EFFECTIVE WAY OF PRODUCING ART OF QUALITY – as I’ve said a million times trying to second guess your market is nigh-on impossible, so being able to produce the music that you LOVE, that you yourself crave to listen to is THE BEST CHANCE YOU HAVE OF MAKING SOMETHING WORTH RELEASING.

Do you remember the bargain bins of the 80s and 90s? Endless piles of lushly produced records that sold pretty much nothing because record labels got it VERY wrong a lot of the time too. The industry-heads want us to believe that without them we’re screwed, we won’t be able to produce anything of quality, or be able to sell it, because we’re unrefined bundles of creative genius, but need them to shape it, make it palatable and marketable.

But it was always pretty random. And some great bands made crap albums, some crap bands made nearly-great albums, some bands found the right producer, some found the wrong one, a lot of people wasted a whole lot of money, and a lot of artists ended up paying for those experiments.

The old model produced some outstanding music. That’s not in question here. What is in question, in my mind, is what is the best way for me to continue to make the music that I HAVE to make and find the audience for it, whilst hopefully finding a way to be remunerated for it. I don’t have a desire to be famous or ‘successful’ for its own sake. Actual fame would be a right pain in the arse, and fortunately I’m a solo bassist, so unless I somehow morph into the British Victor Wooten, it’s not remotely likely to happen.

So all this geeking, the social networking, the microformatting, the blogging and myspacing, facebooking and youtubing is about letting people know what I do, giving them paths to find it, easy ways to connect with it, and then opportunities to buy the product if they want to, or come to the shows, or even book the shows, or just drop me a message and say they enjoyed it, and maybe tell a few friends about it too.

What’s in it for the audience? Well, the best case scenario for them is that I make enough money to be able to do what needs to be done to make the best music I can, and to come and play it near them. So they can download it for free, if they want (let’s face it, there really is no stopping your stuff ending up free somewhere, even if you wanted to) but if they do, the chances of them a) getting something equally good from me next time round or b) me coming to where they are, aren’t improved at all. They aren’t noticeably diminished, but unless there’s someone else near them who is making some kind of active steps to make me doing a show near them possible, then the chances of that happening are close to zero anyway. On one level, it doesn’t matter – there’ll be other bands and other music, and people who will find a way to tour… So the social media proliferation is important because the raised awareness IS monetizable in concert ticket terms, and useful as leverage, but it’s art first, marketing second.

Remember that we’re doing the marketing because we love our art and want people to share in it, not professional marketers desperate for some kind of trinket to sell on our virtual market stall – we don’t want to end up the musical equivalent of a stall holder whose product changes every week depending on what weirdness he’s managed to pick up cheap down the pub and thinks he might be able to sell.

All of which is at least partly another way of saying there’s no ‘one thing’ to any of this. No way to make a silk paypal account out of a sow’s myspace page. There’s no ‘secret to unlocking your marketing potential through social networking’, or whatever. Your number one priority, as an artist, is to make art. Make YOUR art, do what you do best, as well as you can possibly do it. And THEN, to find an audience, look for community spaces, places where people can get to know about you and your art in the same place, where they can interact, ask questions, and build a relationship with what you do, by broadening their understanding of who you are. Then those people will WANT to tell their friends, will do the rest of the marketing for you. You just have to resource them with great art and value added – the ‘just’ in that last sentence is going to take another series of about 10 blog posts to unpack, fear not.

How many times have you consciously bought a CD or download of someone because they blogged well? I’m guessing never, unless you’re really odd. However, you may well have discovered a musician or fifty via their web presence first, and THEN gone on to investigate their music. And the chances are that most of the music you heard was a disappointment. Because making great music is really hard. Making great music that meets the taste-criteria of any one person is even harder. Don’t take it personally if someone doesn’t dig what you do, and don’t get lost in trying to sell something that doesn’t deserve to be sold. And by ‘deserve’ I mean isn’t the best that you have to offer in terms of the art that is YOU.

I’ve heard musicians with 100,000 myspace friends who were, by most estimations, appalling. And I’ve heard incredible/engaging/deep/funky/magical/inspiring music from completely unknown, unmarketed musicians.

The Awareness Doesn’t Validate The Art and conversely, obscurity doesn’t invalidate it. There needs to be a synergy in the way we make art and tell people about it because we love what we do and we care about them. Your audience are not just your ‘market’. They’re a community of people who find that what you have to offer is worth spending their time and money on.

That’s worth engaging with, being grateful for, and relating to. Whether that’s 10 people, or a million.

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Creativity and Socially Networked Marketing – the good and the bad.

So much is being written about the egalitarian nature of online distribution, it would be easy to believe that all our worries as wannabe professional musicians are now over. We all know that we can get a myspace page and a facebook music page, a reverbnation widget and a last.fm page, just like the big boys. We can also get our music onto iTunes and eMusic, Amazon and Rhapsody, just by sending a CD to CDBaby and paying them less than $40 to set it up. Easy, huh?

Well, not quite. It’s true that the music economy in the last couple of decades has shifted from hundreds of acts selling millions of records to millions of acts selling hundreds of downloads, but two things are still problematic – monetizing the attention that we’re given, and building online spaces where attention is available in units greater than 30 second chunks.

You see, the huge problem with the MySpace/Youtube/iTunes generation is that it favours instantaneous gratification. It favours music that ‘wows’ in the first few seconds over music that takes a while to grow – in much the same way that mainstream pop radio has done for decades. It’s just that now, it’s not just the top 40 sector that’s expected to fit that paradigm, it’s everyone. There’s no special version of myspace for people with long songs, where the listener knows that it’ll take a particular piece of music a good few minutes to get going and reveal its hidden magic.

It’s true that to a degree it has always been thus – playing music to your friends in a ‘hey, check this out!’ scenario has always been a less comfortable proposition if you’re introducing them to the magic of Steve Reich or Brian Eno’s Music For Airports than if you were letting them in on the hitherto-undiscovered-to-them genius of Chic or Duran Duran. Pop music is by its very nature more immediate.

No, the problem here is a slightly more insidious one – it’s that all of us, ‘pop’ acts and more difficult to classify musicians alike, are being encouraged to market what we do via these channels in the same way, and music lovers are being encouraged to look for it in that way, and it can have a negative effect on the way we create and the way we find the music we love.

The fantastic potential that Myspace/Youtube/iTunes gives us to connect with an audience that we’d previously have needed a record label and radio plugger to connect with is still largely bound up in the ‘instant gratification’ notion of where the value lies in a piece of music. 30 second previews of tracks are useless for through-composed or gradually evolving music. 30 seconds of just about anything by Michael Nyman or Philip Glass isn’t going to show where the piece goes as it unfolds over the course of minutes rather than seconds.

How do we deal with this? I think acknowledging it is the first part of the answer – once the influence has been ‘named’ we can see if for what it is, and hopefully recognise the difference between our own creative urge pushing us towards brevity or accessibility (certainly no bad thing if that’s where you’re leaning) and the crippling of a deeper more evolved sense of where a particular piece of music should be going out of a fear that it just won’t work on myspace.

Download culture is wonderful in that it frees us up from the limitations of length – in both directions – that vinyl/casette/cd/minidisc had – we can put out tiny short works and not feel like we need to pad it out to fill a CD, or we can release massive epic hours-long single pieces if that’s really where our muse is heading. There’s nothing to stop you putting out 10 hours of continuous music, other than the limitations of the download speed of the person trying to get hold of it. We’re no longer constrained by pressing cost or media size, but we are still subject to the evolution of the music-discovery culture, and we all need to be thinking hard about how we build a space where we encourage people to investigate music that takes many listens to sink in, music that doesn’t reveal any of its complex magic in a 30 second low-res preview, but given time will seep into our consciousness and affect us in a unique way.

We need filters. We need

  • people and
  • media-outlets and
  • blog groups and
  • socially networked advisors who will recommend great music to us in the way that magazines used to.

Magazines still provide some of that, but they are very limited in their scope, because they are beholden to their advertisers and the broadcast nature of what they do, so are constrained by the need to write about people their core readership already know about. Those people aren’t really our concern. The ones who already have a career, a fanbase, a stream of self-generating traffic to their sites and online store. Finding out about the new Nick Cave or Pat Metheny record is rarely going to prove difficult.

No, we need microfilter channels, groups of 5,10,20,50 friends who get excited about new music and do the research for eachother, in the same way that Google Reader lets us search out news and blog posts for eachother.

There are already music blogs like this – audioblogs that feature MP3s on a daily basis. Some of them are fabulous. Many of them are less helpful in that they are basically a mashup of bit-torrent and blogger.com – illegal giveaways of whole albums that don’t actually help the band because they direct no attention or traffic in their direction. I was talking with a guitarist friend in LA in January who found that only a week or so after his latest album had come out, someone was giving it away on an audioblog based in Holland. The sales in the first few weeks of any project are important because that’s when the publicity is focussed on, so to be offering illegal free downloads of an album that close to the release date is particularly galling.

The new currency online is attention. Time is valuable, and it is possible to monetize that, through sales of CDs, downloads, DVDs, t-shirts, gig tickets, teaching weekends, meet and greets, promotional spin-offs, advertising revenue. But directing attention is best done by communities, by trusted advisors, but bloggers and twitterers and facebookists and friends of friends who know their subject and seek out the best new music around and tell people about it. And do it because then their love for it is propogated, the artform and the creators are encouraged, make enough money to make the next record, and the cycle of soundtracking a part of our lives is completed and begun again.

BUT if you’re a musician, unless the career part of being a professional musician is more important to you than the musician part, all of that has to be at the service of getting the word out about YOUR art. That which you hold most dear. Not an advert for what you hold dear, not a truncated, MySpace-ized version of it, but the real deal, however dense, complex, mellow, subtle or otherwise it is. Which brings me back to a point I’ve made a few times on here before – BE THE KIND OF FAN YOU’D LIKE TO HAVE – musicians need to be using the attention they have from their audiene to share the love, to let their listeners know about the music they love. It’ll come back, karmic-stylee, and will solidify your position as a guru of great music, a person of taste and discernment and the hub of a music-loving community. That’s how we build RELATIONSHIPS with the people who connect with our art – relationships built on shared knowledge and an unfolding understanding of where our aesthetic tastes overlap…

That is, as the yanks like to say, all good.

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perception trumps design – why Myspace still works…

A few thoughts that sprung from a comment response here and a twitter conversation, re: the myspace vs facebook thing.

One of the problems with being a webgeek is that it’s easy to forget to think how Webphobic digital-dabblers engage with the web. They often choose an ecosystem that feels homely, one that while not being particularly functional is self contained and looks like the scenery for a kids TV show. I can’t believe that any self respecting web-user would still be using the AOL interface, but it happens. And we-the-geeks have to learn to work within that first and foremost.

Re-educating people about the clunkiness of Myspace is a very different task from effectively and productively engaging with your audience. And for a huge part of the music-finding web-audience, Myspace is comfortable. It’s homely, familiar and doesn’t feel like a geek-domain in which webtards are a nuisance. It looks like it was designed as a school project, so no-one feels patronised by it. For a really significant majority of people looking for your music online perception trumps design – telling them that Myspace is clunky, horrible to use, slow to load, unmanageable in terms of effectively sending out mass mailings etc. doesn’t change the simple fact that they are happy there.

As my previous post about this said, Facebook is almost exclusively a friend-interaction ecosystem. Myspace is far more of a discovery one. Yes, it’s rubbish, yes facebook looks better, yes Reverbnation still has a far better feature set and interface than either of them for actually digging up great music without getting spammed or having a pumpkin thrown at you or being bitten by a werewolf, but within each one, we need to adapt, to understand and to engage. Yes, we can continue to educate people, and to request better integration and implementation from the various sites (Myspace’s new API for developers is a HUGE leap forward… let’s see how much of it is useless spamming BS when the apps go live), but if you’re in the business of making music and connecting with an audience, educating digital toe-dippers has diminishing returns as a primary method of engagement.

Make Myspace work for you by interacting with people who express an interest in discovering new music, keep your friends list manageable, send regular friendly bulletins, use the blog and the status update, and if your friend list is small enough, the event invite (though I’ve found in my experience that the response to bulletins is close enough to being as high as it is for event invites as to be not worth the extra effort to send the event invite…) and use the status updates to keep people clicking through to your page.

And use facebook to connect with your friends and to supply them with the social capital to look cool because they know you – Facebook’s primary virgin market for musicians is friends of friends – your friends post your music on their page, and their friends listen because someone they trust digs it. It’s a pretty simple equation, and a pretty effective strategy in terms of quality engagement with people predisposed to wanting to like what you do.

So don’t get so hung up on telling people that they are losers for liking myspace, just accept that they do, and talk to them there. Just avoid spam like the plague, it’s so flippin’ obvious on Myspace, it stands out like a dog turd on a dinner plate. Better quality interaction with fewer people.

All of this changes when you reach 50,000 people that have added you and engaged with you, when 10,000 of those have comments, and you’re regularly topping 3000 plays a day. Then we can start to talk about the percentages involved in sending out blanket mailing and trying to get actual email addresses from those people to connect with outside of myspace. Til then, it’s one potential TRUE fan at a time.

Remember, no-one owes you anything, no-one is compelled to engage with your music, or assume that it’s any more important than what any of the other millions of musicians out there do. And a lot of them won’t like what you do, for perfectly valid reasons that have nothing whatsoever to do with how ‘good’ or ‘bad’ you are in any measurable way. So we keep putting it out there, inviting them in, rewarding their engagement, providing social capital and resources to gain cache and kudos from having engaged with us, and just making some friends! I’ve found that the vast majority of the people who dig what I do are people I like. Not in a sycophantic ‘hey I love you for buying my music’, but just that the music that soundtracks my life (my music) is likely to appeal to people who share a few of the values and perceptions that I have. I’ve made friends with so many people whose first point of contact was a gig or masterclass or CD of mine, it’s great, and a vital part of my life right now.

…I also have great friends who really couldn’t care less about my music, and are equally valuable for that reason, but that’s a whole other blog post…

So obviously, if you want to connect with me, feel free to do so on twitter , myspace or facebook.

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All four solo albums now on Amazon.com downloads

I’ve just seen that all four of my ‘proper’ release solo albums are now up on Amazon.com download store – here they are –

And Nothing But The Bass – $7.92
Not Dancing For Chicken – $8.99
Grace And Gratitude – $8.99
Behind Every Word – $8.99

that’s a pretty damn cheap way to get hold of them – and you can listen to all of them before buying over on last.fm.

The reason my stuff is now available on amazon is because it’s put there by CDbaby – if you sign up for digital distribution with then (a non-exclusive deal, BTW), they’ll ship your stuff to 50-odd digital stores. Most of them won’t sell a thing, cos they got no passing traffic, but because some of those stores include the iTunes stores worldwide, emusic, napster, amazon and a couple of others that actually shift stuff, it’s the best possible way for an indie kid like me to get his music out there. It’s cheap to set up (less than $40 per album), and they take a pretty small percentage. CDbaby are the ultimate indie long-tail company. lead the market, get everyone signed up, get a little bit of cash from tens of thousands of musicians, and make millions. We’re happy cos we get it cheap, they have leverage because they represent so many artists and labels, and everybody wins.

Seriously, if you’re indie, and you’re not with CDbaby, you’re missing out. Do it.

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Solo bass night, last night…

Back at Darbucka for the first time this year, last night was my solo bass night gig with Yolanda Charles and Todd Johnson. It was a pretty special evening on a few different levels. Firstly, it was Yolanda’s first EVER completely solo gig – this is a bassist who has played to live audiences in their hundreds of thousands, and TV audiences of millions, who was SOOO nervous before she went on! She needn’t have been, as she was fantastic. Yo is without doubt one of the finest funk bassists I’ve ever seen. We’re talking Pino-with-D’Angelo level funk. Her feel is amazing, the basslines are slinky, and she’s got a really lovely voice. The entire room was rapt. Just marvellous.

Second reason it was special was that it was Todd’s first ever gig in Europe, let alone the UK… I’ve been fan of Todd’s playing for years, and his knowledge of jazz chording on the 6 string bass is pretty much second to none. His music is straight down the line jazz, but he does it so well, his gimmick is just being great at it.

I played between the two of them, and as usual for a Darbucka gig, it was fine, though I didn’t play particularly well – I’ve kind of resigned myself to the knowledge that if I’m organising, compering, loading in and setting up the gear and then playing, one of those things is going to suffer, and given that it’s the last one, it’s usually the playing. It’s not that I was shit, just that I wasn’t as on top of my game as I should be for a gig like that. I did one new improv piece, and was, as it were, hoist by my own petard… it was a couple of different ideas I’d been working on over the last few days, but it fairly quickly went in a different direction from where I thought it was going, and unlike on a gig where I’m all prepared for such things, it threw me a bit, and I ended up thinking ‘was that any good?’ – the feel on it was nice, and there were some marvellously random moments when I’d forgotten about stuff I’d sampled at the beginning and wanted to bring back later, which suddenly appeared to my great surprise… Finished with a really nice version of ‘Kindness Of Strangers’ though, which was good.

A really lovely crowd – Darbucka gigs for me work on a lot of different levels – it’s a really lovely environment in which to play, and the owner is very supportive of what I bring there. It’s a chance to try out new ideas, new line-ups and have some fun, and it’s a way of building an on-going rapport with the audience, as there’s no pre-conceived notion of how to present a show there, so I define it myself. Which involves talking a lot of bollocks and making the evening as much about having fun as it is about hearing great music.

My audience doesn’t grow particularly quickly through it, but each time people bring friends, or the other artists draw people in, and they wouldn’t have seen me before. I never sell more than a couple of CDs there as most of the audience who want my CDs already have them, but it’s such a lovely venue.

Anyway, I’m REALLY looking forward to the gig in Milton Keynes on March 16th – me, Yolanda and Kev Cooke, and Lobelia will be with me so we’ll get to do some of our songs – that’s what I miss the most now on all-solo gigs, getting to do those songs…

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the ecosystem is wrong… why facebook for music still doesn't beat Myspace…

Jeff Schmidt just linked to this article via his Google Shared Items (find them in the side bar on his blog and grab the RSS feed) –

Facebook Music Rocks, in which the author waxes lyrical about how functional the Facebook music pages are. Which is true, they are, functionally, kicking the ass of MySpace, with the option to embed lots of stuff, and present it in a facebook profile-like way, so the target audience understand it.

We know that, I’ve blogged about that before (click the ‘facebook’ tag at the bottom of this post for all the stuff I’ve written about facebook… grab the feed for that tag too, if all you’re interested in are facebook stories… :o) – the problem is about ecosystems, and facebook is about connecting with people you already know. Facebook doesn’t have anything like the internal friend-adding currency that Myspace has. If I see someone with 1000+ facebook friends, I assume they’re a bit of a tool.

I, and the vast majority of the people I talk to, use facebook to keep up with friends news, whereabouts, photos and to play scrabulous. I deny almost all the event and application requests I get, I only put stuff on my page that says something about me, and have never that I can remember added f’ing pirates or vampires or werewolves or whatever other nonsense is on there… I don’t even use it for sanctimonious bragging about how green I am to my friends (despite that being my conversation-of-choice in most circumstances… ;o) – it’s about real world connections played out in web-time, and less-so, about finding out about online friends you have from elsewhere. I think I have maybe 3 friends that I first met on facebook, through other friends.

So, what of the musician pages? Worth having? definitely. Especially for indie musicians. Here’s why – your friends are a really important part of your audience. Look, we all know that having a stranger buy your CD or download is way more impressive and thrilling than your mum buying copies for the family for Christmas, but money is money, audience is audience, and your friends are predisposed to give you a fairer hearing than most. And – here’s the facebook catch – they have social currency to gain by telling their friends about their connection to you – almost every artist I am a fan of on Facebook is one I know personally. They are people I’m proud to know, regard as friends and want to help out.

So use facebook music, now, to mobilise friends. It may well be – in fact, it’s likely – that the facebook ecosystem will shift, and more people will embrace the idea of finding music there, of searching for great music etc. At which time you HAVE to have your ‘ducks in a row’ – your page set up, your core base of REAL WORLD FRIENDS (and family members) on there using it, and spreading the word.

Make the most of your friends as a fan-base and defacto street-team. That’s where facebook works REALLY well right now.

click here to go to my musician page on facebook
and here for To The Left Of The Mainstream

(oh, and grab my google reader shared items from the side bar on the front page here while you’re at it – there’s some great stuff there…)

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Billy Bragg, KT Tunstall, Leo Abrahams & Foy Vance live…

So iTunes have started doing an annual festival – itunes live. This year they seem to have a thing for collaborations, which do often, it must be said, make a gig particularly special.

And is no doubt one of the main reasons why the genius that is Leo Abrahams was on the bill – his new album is pretty much all colalborations, and features KT and Foy.

The gig started with Leo on his own, playing a couple of my favourite tunes of his; Anemone (not Amoeba as I called it on twitter last night) and Kristiansand.

He was then joined by Foy for a song together, which was beautiful.

and Foy Vance (at The Luminaire tonight, if it’s not sold out) – sweet Lord, why had no-one told me about him before? Loopin’ up a storm, layering acoustic guitar (not sounding v. acoustic, but hey, it sounded amazing) and voice, and singing like a gospel preacher. Really really compelling stuff. I’ve yet to explore his recorded output to see if he’s managed to capture that magic on record, but live he was breathtaking. Didn’t know any of the songs, obviously, but all were arresting and beautiful. Amazing stuff.

Then a break, after which the ever-amazing Billy Bragg came on (Billy made some reference to using Google alerts – so if you’re reading this, hi Billy!) – one of the most consistently fantastic live performers I’ve ever seen. I’ve never seen him do a bad gig, his rapport with an audience is that of someone who’s been doing this for 30 years and still loves it, is still grateful for the chance to sing his songs and weave tales. The new songs from his upcoming album, Mr Love and Justice bode incredibly well for the record – both the title track and one he played at Greenbelt last year, I Keep Faith, are singable after the first chorus… REALLY looking forward to this one…

His set ends with a duet with Foy on Woody Guthrie’s ‘I Ain’t Got No Home’ – deep, moving, spiritual in all the right ways. Billy’s lack of pretension makes him the perfect foil for an earnest gospel-tinged singer like Foy…

…or indeed, KT Tunstall. But more on their collab. in a bit.

KT’s wee band these days is her, a drummer (Luke) and two backing singers, and her ‘Wee Bastard Pedal’ (or Mk 1 Akai headrush to the geeks), and she makes a pretty incredible noise with it. Once again I’m struck by the energy, honesty, humour and passion in her writing and playing. Amazingly she completely bollocksed up ‘Black Horse And The Cherry Tree’ – a songs she’s played perhaps more than any other – tried it three times then gave up. And even then, the cock-up just made it all more human, intimate and special. as I said in my blog post about their last gig, screwing things up is never as bad as the artist thinks it is. Always make it funny, don’t try and cover it, laugh and move on. Which is what KT did, and played up a storm.

So when BB came back on, we were all set for a big finish, and we got it! Starting with a reprise of their version of ‘The Drugs Don’t Work’ as played at HMV last week, they then played a brand new co-write called ‘Don’t Do It Liza’ which is one of the most arresting, engaging, emotional songs I’ve heard in ages. Swooping harmonies, a beautiful dark tale.. and we got to hear it twice cos they wanted a better take to sell on iTunes. :o)

All in a stunning evening – four of the best live performers around on one stage. Was amazing to see Leo, having played with him at Recycle gigs, doing his own stuff to such a large non-muso crowd, and it going down a storm. Leo’s an unbelievably gifted musician, lovely bloke, and spends a lot of time making superstars sound superstar-esque, but he’s getting the breaks for his own music now, and its long overdue.

KT has -as I’ve said too many times before – always been mischaracterised as a female James Blunt, but her live shows make a mockery of that notion in a very clear way. She’s a seasoned performer, engaging and funny, and show up the depth and character in her writing in a new light. She’ll hopefully be around YEARS after Blunt, Morrison et al have disappeared to Butlins…

Anyway, the tracks should be showing up on iTunes soon, and the two KT/Billy tracks are unmissable. And if you haven’t already got Leo’s first two records – Honeytrap and Scene Memory, go and listen to them, then buy them, they’re amazing.

Also worthy of note on the night is that Last.fm were co-sponsors of the event. Given that iTunes have long been the champions of DRM (even if it was because they were bullied into it by the majors), it’s nice to see them promoting a ‘listen on demand’ service like Last.fm, which given that the it’s limited to three listens, and there’s ad-revenue sharing, is still geared towards monetizing the added exposure of streaming on demand… It’ll be interesting to see where iTunes store goes next, be it closer ties with last.fm, or their own streaming scheme…

And another thing, if you’d been following me on twitter, you’d have got much of this as it happened, as I was able to post updates between songs. Twitter makes for a great brain-log for notes for future blogs when out and about, and a way to generate instant feedback on those thoughts… join the fun!”

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The Steve 'n' Jeff Show – podcast available now…

So the podcast is already up! – you can read Jeff’s take on it here – I had a listen to it last night, and it sounds pretty fun. We talk a fair bit about the relationship between technology and music (or more getting information out about being a musician), about some of the things that turn us off and on in the music world, how much ‘bassness’ there is in how we see what we do… It roams a little, but Jeff’s a sharp cookie, and fortunately interrupts me when I get to long-winded… He’s the ideal foil for this kind of thing, and I think I do the same for him…

I guess it’s worth noting that there’s some grown-up language in there (both in terms of hopelessly long words, and some ‘strong’ ones too), so if you’re overly bothered by such things, you might want to proceed with caution, though if you’ve ever had a normal conversation with Jeff or I, you’ll be in the same territory. :o)

here’s the download link, or via the player below –

or apparently you can find it on iTunes… not tried that yet…

Enjoy!

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