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March 17, 2010March 17, 2010

Web Stats for musicians: Lies, Damned Lies and Google Analytics.

So, youâ€™ve taken the advice and started blogging. Youâ€™ve put your music up on Bandcamp for â€˜pay what you wantâ€™ download. Youâ€™re chatting to your audience, friends and fellow musicians on Twitter and Facebook. Now you want to be able to measure how much impact all this stuff is having, right?

Almost all web-hosting comes with some kind of statistics option for tracking how many people are visiting your website, and what they are doing. The most widely used 3rd party option is Google Analytics, which is available to be added to any website (and particularly easily integrates with publishing packages like WordPress and Moveable Type). Continue reading “Web Stats for musicians: Lies, Damned Lies and Google Analytics.”

November 19, 2009

Share and Share Alike.

A wise man once said, ‘do unto others as you’d have them do unto you.’ Advice that works incredibly well online.

In my wanderings round the web, I’m seeing two very distinct groups of musicians.

Those who are part of a sharing/discovery/recommendation culture, and
Those who are (often incessantly) requesting help from that culture, but not demonstrating any willingness to be a part of it.

Not surprisingly, they don’t tend to get much spill-over outside of the people who are already their fans. Continue reading “Share and Share Alike.”

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