"this is grate!! I'v Never herd enyting this good!!"

The title of this blog post (and the idiosyncratic spelling therein) is taken from a note that was given to me at the end of my gig in Hounslow on Friday night by a young kid – a girl of about 7 or 8, I guess. It’s pretty remarkable for a girl of that age (or boy) to think, even fleetingly, that a solo bass gig is the best thing she’s ever heard. Her mother’s a very creative musician, but it’s still pretty remarkable, and delighted me.

As I’ve said before, impressing bass players is pretty simple in the moment. Youtube is full of videos of bassists who can impress other bassists with their speedy circus tricks but who aren’t selling any records because watching a low res vid online is all you need to take all there is from that kind of thing. It’s telling that two of the three videos of mine on there that have got the most views (here and here) are the ones that are ‘funky’, instant, poppy… Youtube isn’t much of a medium for moody introspective ambient stuff (for one thing, the file quality is so low that the lushness of big ambient stuff really doesn’t come across). This isn’t to dis bassists as an audience, (or indeed to dis technically difficult high energy music just because it has those qualities) just that impressing bassists with solo bass stuff is definitely going to be easier than a non-bass audience.

But anyway, I digress… The point was, it’s great to have kids connecting with what I do. I remember receiving an email years ago from a guy who said that mine was the only one of his CDs that his kids would let him play in the car… again, rather nice validation. I’ve had a week of playing to non-bass-playing audiences, and it’s been really nice. Sharing the bill with mainly acoustic acts of varying quality from the very good to the very poor indeed (particularly the one guy in Reading trying desperately to be funny by just swearing loads and writing hideously tasteless pastiche pieces about Diana’s death… total shit.) And getting a mixture of reactions from ‘wow, love what you do, will you come and open for my band?’ to people for whom it just really wasn’t their kind of thing, which is also fine (like I could change it even if I thought it wasn’t?)

Where does this tie in with the current stuff on file-sharing/musician’s revenue etc? Well, tonight’s gig was a jazz trio gig, with Luca Sirianni on guitar and Davide Giovannini on drums. Davide is a really really great drummer, such a joy to play with, and very generous in his playing. There were certain things I would go for in some of the tunes that I’d miss, and Davide was always there to make my screwing up sound intentional. We got into some really lovely grooves and ideas, but it was half way through the second set that I really hit my stride. Which got me thinking about two things – practice and the value of full time musicians. One of the possible outcomes of the file-sharing/free downloads etc. scenario is that a lot of musicians who currently make enough to live on through the recorded music sales combined with live stuff etc. are going to have to get day gigs because that revenue stream will be cut. If that happens, the world will be a poorer place, because there are some musical skills – and certain musical minds that require full time dedication to come to fruition. I’d be a much more accurate groove player if I was doing it every day, if I was in a place to practice it and gig that stuff every day. As it is, I’m good at it anyway, but that extra 5 or 10% that most of the audience wouldn’t know is missing, would make the different between me being a very good groove player and a great groove player.

As a side point – one of the things I was scared of when I started playing solo bass was that it would ruin my ability to play in bands, that somehow my normal bass playing would fall apart, when actually, quite the opposite is true. My relationship with sound is so much more advanced now than it was before I started playing solo, my appreciation for simple lines doing their job, the nuance with which I can hear and employ tiny variations in technique to make a line head in the direction I want it to go in… all of those things are better because I’ve spent years focusing on playing the best music I can possibly play on bass. The things above aren’t things that are spoiled by solo bass, they’re just dexterity things that it takes one a few songs to fall into comfortably…

But anyway, the point was, there are a lot of musicians on the edge of being able to pay the bills right now, for whom the time and head-space they have to devote to music making as full time musicians is vital to their music making process. It’s not that anyone has the right to make money through music – the selling of music is a commercial business after all, and subject to the same degree of liberalisation as any other sales business – but it’s just another factor that’s worth considering when thinking about where music and musicians go from here.

For me personally, I’ve never made enough from just gigging to live on. Never made enough from just teaching to live on. Never made enough from just writing to live on. Never made enough from just CDs/Downloads to live on. All of those combined have meant that thus far I’ve been able to pay my way, keep a roof over my head, and stay fed and clothed. If the recorded music revenue vanishes, I’d have to think where else that short-fall might be made up… It’s quite possible that the increased exposure one would receive from giving music away would result in an increase in gigs (and quite possibly an increase in teaching work, given that I do occasionally get people who’ve heard the records first and then come for lessons…) I’ve yet to see any evidence that that’s true, but I’m open to the possibility…

Whatever, these are all just musings and ponderings in uncertain times. Potentially exciting times – I likes me some progress, I do – but I’m just not convinced that that discussion is currently factoring in much other than ‘people are already downloading music for free, deal with it’, which just seems a bit clumsy to me…

File Sharing III – a response to Jeff Schmidt…

Jeff Schmidt – fab solo bassist and all-round lovely chap – has posted his thoughts on file sharing, new models for distribution and the futility of milking the old ways of doing things on his blog.

It’s a thought provoking post, with a lot of great stuff in it. Definitely worth a read for anyone considering these issues (and while you’re reading, download his album off BitTorrent ;o) )

There are a couple of things he says that I want to pick up on, particularly this couplet – at the beginning of his post, he states,

“I pay for a lot of music – A LOT. I get a lot for free too. Me and millions of other people…Personally, most of the music I’ve obtained for free is music that I had zero intention of buying in the first place.”

and then later on says,

“…the old system allowed us to mistake the VALUE of the old distribution system for the value of the music itself…In other words – the artificial scarcity created by the old system inflated (or “added to” if you prefer) the value of the music…P2P and open distribution hasn’t devalued music as Willis and many others suggest.”

To which I’d say that the first statement suggests that P2P HAS VERY DEFINITELY DEVALUED MUSIC. The point of the second quote was to point out that the monetary value of a bit of recorded music was abitrary, imposed and regulated by the industry, and the value was not inherent. However, what it caused – intentionally or otherwise – was a situation where we didn’t bother to listen to music we thought was shit because we’d have had to pay for it – even the music we borrowed from friends required them to have bought it, so a level of quality control filtering was taking place. We were listening to music that someone in our immediate peer group had deemed worthy of financial outlay.

And as a result, we cherished our vinyl collections. The release days of certain albums back in the day are firmly etched in my mind – I even remember queuing at a record shop in Lincoln to get King’s X‘ album Dogman on cassette! I had no money at all at that point – I earned less in my first year in Lincoln that I’d got on my student grant, and very little more the year after, but still would happily go without new clothes or other ‘essentials’ to be able to carry on BUYING records. And every new album was lovingly played. I took some risks on what I bought, but nothing was considered disposable.

Fast forward to now, and I get a lot of music for free, legally – being in the industry means I get sent a lot. Being a writer for magazines means I’m on a lot of journalist lists, and even when I email the labels and say that I can’t in all good conscience pretend to be a reviewer, i still get sent the CDs. But I don’t value them the same way, I don’t tend to cherish getting new stuff through the post, (unless I get prerelease copies – that always feels special. I’ve got a CDR of Tony Levin‘s wonderful album Waters Of Eden, and even the title is different, I got it so far before it was released. That’s a fairly treasured CD…)

My point in all of this is to highlight that free music not only messes things up for musicians who are trying to cling onto the last vestiges of a failing 20th century model of wealth creation from music, but it also makes it much less likely that we will value MUSIC to the point where we don’t put up with mediocre music. Why on earth does Jeff even bother downloading music he wouldn’t buy? Who knows (I’m sure he’ll let us know) – there are legal ways to ‘try before you buy’ – every music buying site has at least 30 second clips to check out and make sure you’re not accidentally getting a death metal album which you thought was a ukrainian folk album. Some even give away sample tracks, so you can hear an entire piece rather than doing the musical equivalent of assessing the Mona Lisa by looking at her forhead and a bit of the background.

So no-one needs to do any research anymore. The only recommendations we get are lazy ‘download this’ ones. Because the recommendation isn’t going to cost us anything, it’s not valued, and it’s not given with any sense of trepidation. When I recommend music here, I do so in the knowledge that there are a bunch of people who take my recommendations seriously and will quite often go and BUY the music I recommend. I take that responsibility very seriously. I only suggest music I think is worthy of cash outlay. I don’t recommend friends who are lovely but not particularly great musicians, as I want my recommendation to still be worth spending money on.

And this may also be why Jeff’s beloved radio is dying on its arse, particularly in the US – who needs to go to the radio to hear new music when a) radio isn’t breaking new artists and b) anything can be downloaded. We get lazy and we cease to give a shit, and all of us as much poorer for it.

A commenter on yesterday’s post on this subject said “the only thing that matters in this regard is whether a musician wants to devote energy towards stopping illegal downloading or towards encouraging his or her music to propagate”. The problem with this is that recorded music ceases to have value in an of itself. It becomes an advert for your live show, your other merch etc. The art of making records dies. It becomes the art of making adverts. I don’t want to make adverts. I want to make records that stand on their own. And as long as there are people that want to listen to that music, irrespective of whether I go out and play that music live, we need to come up with a model where I can afford to live whilst making it.

It may be that I have to make money elsewhere in music to be able to do that as a side project, but why the hell would I or anyone else do that? Where does that leave us when one’s deepest creative urges (and consequently our most valuable creative statement to the listener) are marginalised because the means of making a living from it is removed. I don’t want that to be the case for the artists whose recorded output I cherish, and for whom making records is a wholly different musical pursuit from documenting what they’re going to do live so that you can check it out before forking out for a ticket (fuck it, why not just let yourself in through the fire exit of the venue? After all, they’ll be playing the show whether you pay for the ticket or not…)

I wonder if we’ll end up with music like that being a new form of subscription service. This already exists to a degree with that site where you can pledge to pay for an album before it’s even been recorded, and when the band reaches a certain level of funding they go in and make the record… But I have to say that as a creative idealist, I still don’t like the idea of making records for a market like that. I make the music I make because I have to make it, it’s what I do, it’s who I am. There are people who like listening to it. Quite a lot of them, it seems. Therefor, in order for me to keep doing it, to get better at it, to develop and grow as a creator of music, there needs to be some way for them to keep the supply of music happening.

I’ve already chosen to forgo earning big money by choosing to be a solo bassist – it ain’t going to ever make me rich. I’m earning less than I would as a training manager in McDonalds. But I guess the quandary for us as listeners is – are we prepared for the art of making records to shift away from being the central focus of the music lives of the people who are currently very good at it, but need lots of time and money to be able to do what they do, and are we happy that we now look back nostalgically at the feeling we had when a new album came out by a favourite band when we were kids and we had to invest something of value for which we had to calculate a real cost, but that we just don’t get when we unzip a file we pulled off Bit Torrent?

Thoughts on File Sharing…

Two things in the last day have got me thinking more about what is euphemistically referred to as ‘File Sharing’. Firstly, I was surfing the sites of musicians I knew to be really web-savvy in order to find what they are up to in the way of pushing information out to their fan-base. the first site I went to was Gary Willis‘ site, knowing Gary to have done web design work in the past. I didn’t really find much out to do with information dissemination (other than him not having an RSS feed for his blog), HOWEVER: the one post on his blog thus far is a brilliant rant about file sharing.

Then, today, the announcement was made that Radiohead’s new album would be released in 10 days time – initially only as a download, for which you can pay whatever you think it’s worth, to be followed by a mega-boxed set in December, which will apparently contain the CD, the vinyl version of the album, an extra CD of other songs, and a hard backed book, for £40.

Starting with the Willis piece, he basically explains why ‘file sharing’ is a stupid term for what he called ‘unpaid downloading’, looks at many of the excuses people give to justify taking music from file-sharing services (which now, apparently, account for 40% of all webtraffic) and pulls them apart from the indie musician’s point of view.

And it’s great, persuasive stuff, hopefully causing file-sharers that read it, and care at all about Gary Willis’ music to see that it’s not quite the victimless crime that it’s portrayed as.

But I’m torn. Torn on whether we need to keep fighting it in such a blunt way as writing blog posts about how we’re being ripped off (we are), whether we need to find other ways of changing the culture, or whether we need to accept the mindset and look for glimpses of light.

The Radiohead release is going to be possibly the most important release in the history of downloading music, for a number of reasons:

One, they aren’t actually giving it away. If you hear anyone saying that ‘Radiohead are giving away their new record’, please correct them. They are allowing the audience to decide what it’s worth. That’s a huge difference. [EDIT – they’re also, crucially, charging a 45p admin fee. Crucial because it covers their costs of hosting and download, and also perhaps even more so because YOU HAVE TO PUT YOUR CARD DETAILS IN… actually I’m going to go and write a new post about this…]

Two, they aren’t releasing the download and CD at the same time. What this stops is people circulating massively high resolution copies of the files via BitTorrent that music snobs can claim they have to download because they can’t get the CD (I have sympathies with people who want higher res. downloads, and am planning on adding .FLAC availability to the store soon, but it doesn’t excuse stealing music… I just hope Radiohead release their album at sensible quality…) It means that the only versions of those tracks in existence should be the ones they have released.

Three, they leave the boxed set til later, add more music an a book and the rarity factor as a hook for fans, and release something that generates a whole load more income from ‘the fans’ and gives people something that isn’t downloadable.

Four, they don’t put a fixed charge on the download, meaning that people can pay them a pound for it if they like, which is a pound more than they’d get from Bittorrent, and also cunningly makes people start thinking and having conversations about the value of music. Today, everyone’s been talking about it. Radiohead are still zeitgeist-y enough to generate the conversation in a way that someone tiny like me never could outside of the gorgeous people who post on my forum.

So what will the outcome be? Who knows. They could end up making nowt. It’s possible that the whole thing will backfire, and they’ll be left paying the bandwidth on a load of downloads that they are grossing 30p each for. I really don’t think that’ll be the case, but it’s possible.

The opposite could also be true; that they end up making a shed load on it because people will rise to the occasion, given enough room to be grown up and ethical, people may choose the right thing. The band will then make another killing on the boxed set, and the industry will be left reeling from a band without a deal making millions on very little hard cash outlay (clearly they’ve spent about a pound on the website, cos it’s horrible in a quirky psuedo-post-modern-trying-too-hard kind of way – surely all that text didn’t need to be graphic files – haven’t they heard of CSS?).

What does this mean for the little people – those of us who really aren’t in the position to order even a thousand units of a limited edition boxed set to accompany a release like that? I’ve been spending time and energy on making the CD packaging to my stuff attractive ever since my first album. I’ve never liked jewell cases, and have avoided them, going for something tactile, pretty and collectible. If you’ve got all 6 of my proper CD releases sat in a row on your shelf, they look pretty damned fine (I really should’ve decided on a uniform font for the spines at the start, but my design skills have definitely developed over the years… just don’t mention the Comic Sans on NDFC, I’m embarrassed enough about it already…)

But I still don’t sell anywhere near as many CDs as you’d expect for someone with my level of exposure etc. I get a fair few emails from people who are very familiar with what I do, who clearly haven’t bought the CDs (given that they have to get them from me, or at least from a source that reports back to me on who’s got it…) I’m sure some of you reading this have got copies of my albums from friends… I’m not going to berate you for it – I certainly can’t complain any more about people making illegal copies of my music that I can of anyone else’s. I own a handful of illegally owned copies of stuff, and a whole load of BitTorrent-acquired digital copies of things I’ve got on vinyl (on the assumption that it’s perfectly legal to own digitized copies of music you have on vinyl, or they wouldn’t be able to see USB turntables, no?)

And then today, I release my first download only album – the self-titled Calamateur Vs. Steve Lawson album. Calamateur AKA Andrew and I have jointly put it out, on both of our labels, and are kind of testing the water to see how sales go. It’s been up on iTunes for a couple of weeks, but it takes a couple of months to get any accurate reflection of sales from them. It’s been up on my site for day, but there were a few problems with the code on the site this morning (just cosmetic stuff, to do with the formatting of the text) so if you tried buying it them and got freaked out by the messed up screens, try again.

It’ll be interesting to see how it goes – it’s an album that both Andrew and I are hugely proud of, is clearly rather different from what I normally do, but there’s enough of me in there for it to be familiar to people who listen to what I normally put out. But will people buy the download version instead of a CD? I still sell way more CDs through the shop than I do downloads, though the downloads obviously picked up in popularity when I put the price of the Lessons Learned Cds down from £6 to £2.50 (feel free to go and buy them, they’re really rather fab).

So all eyes are on Radiohead, to see if we have a new model emerging for music sales. What needs to be said over and over again in the course of the dialogue on this stuff between musicians and audience is that

  • making music costs money
  • being really good at your instrument takes time
  • if you want great music, you have to be willing to financially invest in the ability of the musicians to spend the time needed to make great music and invest in the technology and technical help required to realise the great music that’s going on in their heads

Any notion that big record labels are putting up money from a limitless supply of cash for everyone to make records with needs to be nixed at the earliest possible moment. It just doesn’t happen like that, even for the bands on labels. I’ve known friends in bands with proper deals, playing arena shows (as the support act) and who were on prime-time TV shows, but were on a retainer of £700 a month.

Part of the mistake that indie musicians have made is to try and be taken seriously by looking like we’re on majors, like our labels have staff (I know quite a few indie musicians with fictitious staff – you know who you are! :o) ) and like we’re doing better financially than we are. Success breeds success, right? Wrong – these days, it breeds contempt, because success=majors=way too much money already=fine for studenty me to download cos I’ve got far less money than you. And that’s probably not how it is at all.

Your comments please, oh mighty peanut gallery of loveliness.

Calamateur Vs. Steve Lawson album now available here…

Calamateur vs Steve Lawson album cover image

Finally, the actual release date has come round, and you can now get the Calamateur Vs. Steve Lawson in the stevelawson.net online shop. I know that quite a few of you have bought it already from either iTunes or CdBaby.com, and that’s great. for those of you that haven’t, or want it as slightly higher res, you can get it Last.fm.

It’s a really lovely album. Pretty strange, and rather more bleak than most of what I do. But, conversely, rather less bleak than most of the Calamateur stuff, thanks to the influence of my general fluffiness. I’m very proud of it, and hope it really takes off so at some point we can afford to do a CD release of it. That’s not the plan at the moment, but if it sells loads as downloads, and develops a huge underground following, then who knows…

For now though,

Geek marathon and online sales thoughts

So I’ve set myself the task of trying to understand php – for the geekily-challenged amongst you, php is a web programming language, like html or whatever, only apparently designed by an autistic squirrel with ADD, who hides information away, just because he can.

The reason I’m trying to get my head round it is because it’s what the shop part of my website is written in. As you can see (by clicking that link or any of the ones at the top of the page) I’ve managed to at least get it looking like the rest of the site, and still functioning properly. Fortunately all the money stuff is handled off of my site, by paypal or nochex, so my tweaking can’t make it any less secure.

Online sales is such a weird area, when you measure potential audience against actual return. Trying to find what will inspire the people who like what I do but haven’t yet got round to buying anything to put a virtual hand in a paypal-pocket and pick up a CD or a download.

I know so many musicians who now measure their popularity in terms of myspace friends and plays and youtube visits, but neither of those pay the bills – they’re great for exposure, but have to turn into attendance at gigs and cd/download/merch sales or you’re pretty much destined to a life of day jobs. Which isn’t really such a bad thing – lots of people intentionally choose to keep their day job in order to allow them to do the music they really want to do without the stress of making it pay. I, however, am an idealist, and have never had a plan B, workwise – I play, I compose, I teach and I occasionally write for magazines. That’s pretty much it. So finding ways to sell music rather than just having people watch half a video clip on youtube, give it 5/5 call me a ‘loop genius’ and then never listen again, is pretty important.

When I put the Lessons Learned albums up on the shop for £2.50 each, I sold quite a few more of those than I regularly sell of downloads. Not thousands, but enough for it to have been a worthwhile experiment. And lots of new people got to hear the Lessons Learned albums, which are, in any wise person’s estimation, rather wonderful! (if you haven’t got them, do go and get them)

The received wisdom on websales is that the more clicks they require, the more people will give up half way along. That’s certainly born out by my webstats, which show a huge number of people visiting the shop, but relatively few actually clicking the requisite number of buttons to buy anything.

So what to do? Add paypal buttons to the front page? just put a note on the site saying ‘hey, send me £7 for any one CD, or £20 for three, and I’ll ship ’em out to you’…? Which, BTW, you can do – paypal the money to steve@steve-lawson.co.uk :o) – the beauty of the shop is that it handles downloads – someone needs to write a downloads for musicians software thingie, that just manages collecting the money from paypal and sending a password protected link to the customer. There are a few bits of software that do it, but by and large, they’s ugly!

So, the question is, are you selling on-line? What works? What clearly doesn’t? thoughts and ideas please…

Greenbelt round-up…

So Greenbelt – another fab weekend. This year’s them was ‘Heaven In Ordinary’ – I didn’t like it when they suggested it last year, but it’s what Greenbelt is, an ordinary world full of heavenly loveliness. At least, it is for those of us who’ve been going there for years and know a million people (bit tougher for those peeps who are there for the first time and spend the weekend meeting a million new peoples…)

Anyway, we got there thursday evening, set up the tent.

Friday was spent catching up with friends and getting ready for the first gig of the weekend that both Lo. and I were playing at – a mainstage set with Sarah Masen. The first nice surprise was how well bands are looked after on mainstage – lots of lovely roadies and stage managers sorting everything out. Good peoples. The set went really well – was a whole lot of fun, and the crowd was HUGE for a first-band-on. Sarah sang beautifully. All good nothing bad.

The best thing about that was that we then had the rest of the night off, and were able to see a bit of Over The Rhine, and then all of Billy Bragg’s set. He was, as expected, outstanding. Funny, engaging, moving, all good things. Couple of great new songs, fab versions of old songs. He just confirmed why he’s one of my favourite live acts in the whole world, and one of my favourite guitarists too.

Onto Saturday, which started as Friday ended, with Billy Bragg, doing a talk about the campaign for a British Bill of Rights. Interesting stuff, if not without some unanswered questions (especially his attachment to the notion of a new inclusive english national pride to replace the cynical racist nastiness of the BN/P et al.)

Anyway, that was great, fascinating stuff. Following that was The Rising – Martyn Joseph’s songwriters in the round session that he does every year – fascinating stuff as usual, with BB, Amy Wadge and the bloke from Willard Grant…

After that much mellowness ensued, hanging with friends, eating lovely food, until it was time to get ready for a busy evening, firstly my gig with Ric Hordinski and then the Recycle Collective. Always a highlight of Greenbelt for me, the RC gig was a blinder, featuring me, Lo, Ric, Andrea Hazell and Patrick Wood. Much lovely music followed, and Patrick in particular was on incredible form. A real triumph.

Sunday was meant to be my mellow day, but after the previous night’s gig, Ric asked if I’d play with him again in the Performance Cafe, and I’m v. glad I did, as it was probably the best gig we did – we rocked! Great reaction from the Performance Cafe crowd too.

After that I was supposed to be compering but managed to delegate and get some time off for buying fairtrade shoes and hanging out with lovelies again. Got to see Sarah Masen play solo in the Perf. Cafe (aside from a couple of song with the lovely lady vocalistes) and she sounded great, as did Emily Barker who was on before her.

Late nights at GB are spent in the Organic Beer Tent – friendships are made, beer is drunk and the world is put right.

Monday was back to more gigs – I was compering in the Perf. Cafe, and got to introduce one of my highlights of the weekend – Nizar Al-Issa (though I got his name wrong on the intro – sorry, Nizar!) – he’s a singer and oud player, and a really great musician. Beautiful haunting music.

After him was Lo and I doing our main duo gig, playing to a nice full tent of peoples, and we played pretty well. Lo’s piano songs being especially great.

after that I got to see another one of my highlights – Beth Rowley, a fantastic singer with an amazing band (it helps that her guitarist and drummer, paul and phil wilkinson are two of my favouritest musicians anywhere). Really great stuff.

the evening was spent watching first Iain Archer, then Duke Special on the mainstage – both long time faves of mine, and both on fine form, playing to a huge crowd who loved them muchly. The headliners on the night were of no interest to me, so we headed for the beer tent. After being there an hour, Lo and I got a call asking us to go and play the late night cabaret (playing to about 1500 people)… after 2 pints… hmmm, we did it, and pulled it off. ‘Twas a little ragged, but fine.

And thus ended another great greenbelt. Now it’s time to buy a load of the talks I missed as downloads.

See you there next year!

creativity and advertising – uneasy bedfellows? (CHEAP DOWNLOAD OFFER INCLUDED!!!!)

Just found this article on the BBC news site about a company who are offering free music downloads in exchange for the listeners sitting through adverts. There’s a whole load of interesting stuff in there, including the – frankly encouraging – figure that the ratio of illegal to legal downloads is 40:1 – I’d have guessed closer to 400:1 myself, so that’s not so bad…

What the article completely fails to touch on (I guess because it’s in the business news section and so this would fall outside of its remit) is the ickyness of having no control over what products your music is associated with, and even the notion that digital encouragements to consume stuff you don’t really need or want but are being convinced you should have is in anyway compatible with the goal of ‘unfettered creativity’ (I’m assuming now that that particular goal is a Good Thing, though I’m well aware that there are many musicians for whom such things are lofty nonsense in the face of trying to make some dough without getting a day job…)

The main problem is that you’re trying to get people who categorically never pay for music to put up with this, and that, I’m afraid seems astonishingly unlikely. Surely the bit of the market that the download marketeers should be targeting are those people who would buy it if it were a) a bit more sensibly priced and b) there was some sense of the music going to the artists (bizarrely, when it comes to finding excuses for downloading music, everyone suddenly turns faux-communist and starts railing against big businesses, those same big businesses they’re only too happy to frequent when they want to buy a cheap TV or pair of jeans… dot.communists, perhaps?)

But anyway, methinks making people watch ads for tunes still misses the goal of getting those people who haven’t already reached the point of seeing recorded music as essentially valueless to buy it.

I might try an experiment.. in fact, let’s do it now – I’m going to go and make three three Lessons Learned From An Aged Feline albums £2.50 each to download – $5. They’re great albums that were available as limited editions of 100 (and as such are highly prized – one recently sold for almost a million rand on the South African Ebay.. honest…) and contain some of my favourite of my own tunes… So they’ll be £2.50 each. Go and buy them… let’s see how many of you do. It’s a great way to get some fabulous new music (If you’re on last.fm you can listen to bits of all of them to hear what you’re getting)

Go, buy like the wind!

My Music on EMusic…

If you’re an Emusic user, you can now get my solo albums on there – head over to the Emusic page with my stuff on it for more info, and to download them…

If you’re not an Emusic subscriber, you really ought to check it out – you get a certain number of downloads a month for your subscription fee – in my case, I pay £8.99 a month and get 30 downloads, though it gets cheaper per track the more you pay, obviously… lots of great music on there, fo’ sho’.

We’re in Dallas now, and I’ll hopefully blog tomorrow about what we’ve been up to…

All four solo albums up on iTunes

Finally, I’ve succumbed to the digital revolution and all of my four solo albums are now available on itunes. The following links work if you’ve got itunes already installed on your computer –

this goes to my artist page there, with links to all four album downloads

And Nothing But The Bass
Not Dancing For Chicken
Grace And Gratitude
Behind Every Word

I also found a handful of copies of And Nothing But The Bass on CD while I was in the US – if you want one of those, email me and we’ll sort it out. They are £10 each including worldwide P+P.

© 2008 Steve Lawson and developed by Pretentia. | login

Top