Masterclass tour finished – some thoughts on teaching…

So the last four days have been spent touring the south of England giving masterclasses at branches of the The Academy Of Music And Sound – a chain of music schools that stretches the length of the UK, but is focussed around the south west and midlands.

Once a year they do a masterclass week, where they book two or three teachers in each of the instrumental disciplines they teach (bass, guitar, drums and vocals) to go round to the various centres and teach the students. I did it last year, they liked it, and so I was back doing it again this year.

I really love the masterclass format for teaching – being given a couple of hours in which to impart something of value to the students, hopefully something that’s different yet complimentary to what they are studying.

One thing that I decided years ago was that the ‘here’s how to play this song’ or ‘here’s how to do this technical thing’ approach was a bit of a waste of time, as it gave them one thing to learn, but because the situation is pretty much ‘hit and run’ it was a rather closed way to teach, as there’s no follow up.

So instead I look to help shape the way they think about the process of learning. How we learn is at least as important as what we learn, and I’m fascinated by what it is that makes a student want to teach them self. I try to impart a love of learning to my students, so that the question of ‘motivation’ is dealt with in their own practice room, rather than being something that is imposed in a lesson… Making people feel guilty for not practicing seems to be entirely counter-productive to me, given that a) there are loads of great reasons not to have practiced in any given week, b) it’s my job to inspire them to WANT to practice, not berate them when my ability to inspire falls short, and c) the consequences of not practicing are felt in the frustration of not improving, and the guilt of disappointing ME by not practicing is just a red herring…

So what do I talk about? Well, in this series of classes I started out be defining what I mean by ‘Bass 2.0’ in describing what I do – the idea that for much of the history of the instrument, the bass guitar has been defined by the role it takes in pop music, limiting it to what it ‘should’ do, rather than allowing your imagination to explore what’s possible. That’s Bass 1.0. Bass 2.0 detaches the lump of wood and magnets and graphite and strings that is ‘the bass guitar’ from any preconceptions about what it ‘should’ do and instead explores what’s possible with it, just thinking of it as a sound-source, albeit one where the craftsmen making a lot of basses have maximised its physical properties to emphasise that low end function…

The reason for that as a starting point is that it gets us thinking about music first – the instrument becomes a vehicle, a voice, a medium for channeling the music we hear in our heads.

And where does that music come from? What is it about the music that we love, that we’re proper FANS of, that amazes us, wows us, makes us buy t-shirts and posters, makes us dress like the band and pay lots of extra cash for the limited edition boxed set, rather than putting up with the phone-cam footage on youtube?

Thinking about music from that point of view causes us to consider the importance of music and to readjust our sights: It makes us want our music to have that significance. To write music that changes the world. Whether or not your music actually changes the world is moot, and certainly no concern of anyone else but you. The point is to aim to be to our audience what the music that changed our life is to us. To write and play music that makes them feel the way we feel when we’re willing to travel a hundred miles and pay £50 a ticket to see the band.

Why? Because anything short of that is selling ourselves short, and that kind of impact doesn’t happen by accident. You can’t MAKE it happen, any more than you can make yourself successful, but showing up is vital, being on the right journey, aiming in the right direction, focussing on the things that matter – it may well not happen even if you do all that, but it’ll definitely not happen if you don’t, and for us as musicians the journey is the goal. We can only influence the journey not the destination.

So we aim to change the world. We aim to soundtrack the lives of our audience. How on earth do we do that, given that it’s impossible to second-guess what our audiences want or need or will ‘get’. We soundtrack our own world and invite people to share the soundtrack. The only person in the entire world whose feelings I can assess with any level of accuracy or intimacy are my own. So my process for writing music is to write the music that I want to hear, that I need to hear, that soundtracks the world in a way that helps me make sense of it. And I then invite people to share in that.

Lots of people won’t get it, won’t like it, and that’s fine – I’m not really concerned with whether or not they like it. Marketing this stuff is about giving people an opportunity to hear it and an entry point to understanding where it’s coming from. Beyond that, you let go.

So given that as an aim, our approach to learning the instrument is two fold – we’re developing AWARENESS and CONTROL. An awareness of what music can do, how it makes us feel, how it relates to our world, and then the control to make that happen, to produce that music. To have an awareness of the nuance of a particular style/song/instrument/amplifier etc, and to develop the technical ability to utilise that nuance to make you feel the way that music should make you feel.. The sound with which we make music is like our language and accent – if I screw up the grammar when I’m speaking, it obscures the thought I’m trying to communicate. If my accent is so thick that native speakers struggle to understand me, they’re not going to be drawn in by my thoughts as easily as if I spoke in a clear and compelling style.

So our technical instrumental ability is about developing that clarity, skill, breadth and depth. About learning how to be compelling, convincing, and emotive. Impressing people with instrumental skill isn’t a bad thing, it’s just not everything, any more than long words carry any intrinsic importance. Great orators are wonderful to listen to, but stand or fall on the ideas they are communicating. Same with musicians – great technicians are a joy to hear, but if the music itself isn’t there, we’re going to switch off.

And our technical practice becomes more important, not less, it’s just no longer an end in itself. Context becomes paramount, dexterity and speed become subservient to nuance, control and expressive articulation. New technical ideas stand or fall on their ability to add to your sonic palette in a meaningful way.

Of course, none of this means anything – nor should it – to the people listening to what you do. They’re either going to dig it or not dig it. It doesn’t mean you’re a genius if they do dig it, and it doesn’t mean your shit if they don’t. It’s all about the journey not the destination, and you’re inviting listeners to share in that, to take from it that which makes sense to them, that which enhances the sound-world they live in.

So in a masterclass situation, I encourage the students to want to change the world, to love their instrument and its history but to remember that that’s vital to them but not to the people they’re playing to. I exhort them to listen and learn and play and improvise and write as though their life depended on it. To be mindful of what they want from music, what they want it to do for them, and to work towards that. To see the world of music as a big sand-pit to play in rather than a business venture to succeed in or a body of knowledge that needs ‘conquering’ before their contribution is validated.

What does music mean to you when you’re not playing it? How can you make music that makes you feel the way that music makes you feel? There’s a process in there, a journey, a whole load of exploration and mistakes and discovery and joy and frustration and great gigs and crap gigs and hours on your own in a room practicing and days spent wrestling with ideas in a band. Do it because you love it, because it’s too important to ignore, and don’t listen to the voices of those who WANT to dislike it. Screw ’em.

And somewhere in all that I demonstrate a load of right hand tonal variations, play a couple of tunes – on this trip, having Lobelia with me made SUCH a difference, being able to demo some of the concepts in a song rather than an instrumental. We played Black Hole Sun, looped the vocals, and I then talked about how we listen to music when we can’t see it – on the radio nobody cares that I’m playing a fretless bass. they’re only going to notice if I go out of tune. It just has to be ‘good’ – and make them laugh, answer questions and invariably explain how an ebow works.

And all that in two hours. :o)

Is there any of this you’d like me to expand on? Add it in the comments below. And if you were at one of the classes, feel free to contribute here, or over in the forum.

Managing Information Streams 4 – General twitter tips.

Here’s a load of more general twitter tips, based on my observation of what goes on on there, and in no small part based on the things I’ve got wrong, and the twittering faux-pas I still make, but designed to help us use Twitter as part of a well-managed information filter… (I’ll blog about something other than twitter later, just wanted to tidy this one up for now.)

#1 keep if fluid – it seems the best way to work with Twitter is not to see subbing to or unsubbing from a particular feed as a big deal. It’s not like adding someone as a friend on Facebook where it’s likely to lead to a flurry of interaction. They’ll get a notice that you’re following them, but they won’t that you’ve unfollowed, and no-one seems to get hung up on that anyway. Especially not if they post a lot. I post very regularly, and there are bound to be people who find it clutters their twitter stream to the point where it’s not desirable to have there. So they unsub, no biggie. I’m not offended, they aren’t overwhelmed and my twitter page is still there if they want to check out what I’m up to at any point…

#2 beware of too much IM style usage – this is only an issue if you WANT people to follow you – if you’re just using it to interact with people you know, this isn’t a problem at all. But if you’re trying to build a core group of followers, the feeling that you’re listening to one side of a conversation in moon language is really off-putting (I have been guilty of this, for sure!) – here are a couple of tips to get round that – firstly, use the ‘@’ reply protocol, so that at least there’s a link to the person whose post you’re replying to. (on the twitter.com page, it links to the nearest-in-date post in the person’s twitter-stream that you’re replying to) Secondly, if you’re replying to a post with a link in it, re-tweet the link to give context. thirdly, break up the flow of interaction with some stand-alone inspiration or information – make a point of having at least every 3 or 4th tweet be a non-reply – a question, a cool link, a thought about something, a gig date, a suggestion, a status update…

#3 don’t use text speak but do edit. SMS-style abbreviations are a) not understood by everybody, and b) annoy a lot of people. So instead, just think about how you can reword your tweet to fit into the 140 characters and still say what needs to be said in english (or your tweet language of choice!)

#4 don’t get stuck sounding like a series of adverts – if yours is an info-only twitter feed, then go with information, not hyperbole. This is just an observation, but it really doesn’t seem to work. Twittists seem to be up for info-feeds, or opinion feeds, but I’ve not seen much traffic around ones that sound like mini-commercials. So either post stuff with an opinion that’s personalised, or just provide the info…

#5 go with a regular syntax structure – again, most important for news/info style feeds. Are you putting the date first, or the link ,or a category (either in square brackets, or using hashtags.) It’ll make it easier to spot your posts in a stream, and also to extract the right info from it (see my To The Left Of The Mainstream music recommendation account for an example).

#6 work out what time of day you want to post a particular bit of info. Lots of people don’t go back and read tweets they missed – so if you’re writing something for Americans but you’re in the UK, don’t post it before about 2pm, or most of them will miss it. And vice versa. Know your timezones!

#7 don’t finish a twit-sesh on a weird post. Especially if you use the twitter-widgets, you don’t really want to leave a bizarre or insulting tweet up there for two long… follow it up with a ‘goodnight all’ tweet to tidy things up. Assume that anything and anyone you tweet about will be read by the person you’d least like to have reading it. Then you’re safe.

#8 have fun! web interaction at its best is about relearning how to ‘play’ – it’s a big game, and the more you interact with it as an adventure, as fun, as something to be discovered rather than something to be conquered, the more the time you spend on it will be open to the possibility of creative reimagining. It may be that twitter is just for posting gig dates and album news for you. That’s fine. It may be that you just answer Twitter’s expressed question – ‘What are you doing?’ a couple of times a day. That too is obviously fine. However, it may be that you discover a way of using it that no-one else has thought of. Hurrah. Seeing it as play leaves you open to the possibility of these and more. (I’ll write more soon about the play thing.)

For those of you doing music, Twitter is a great sand-box in which to experiment with your online persona. It gives you space to step out of the 3rd-person big-record-label-clone website that you’ve had since the late 90s when we all thought that was the way to go. It’s a way to add a little box of personal stuff to your site and let people know you’re human. Chances are it’ll get more interest than the flash-driven corporate looking static website, and will be a stepping stone into turning your website into a blog-style interactive space, or at least doing what I’ve done, which is have the blog updates as the main content on your site front page.

Get out there, get interactive, and use twitter to save on time and energy in that engagement. Enjoy!

Managing Information Streams Pt 3 – Twitter for Musicians

OK, let’s get practical about the use of Twitter for musicians.

Here’s a list of possible uses, that I’ll then break down (in no particular order of significance)

  • spreading rumours
  • publishing gig dates
  • inviting discussion
  • interaction with fans
  • promoting friends
  • developing a brand
  • personalising your website
  • keeping your site updated
  • proliferating info to a lot of sites
  • integrating with other social networks
  • keeping up with the interests of your audience
  • cutting down the time needed to interact via everything else…
  • tracking the buzz about you

Let’s break those down –

Spreading Rumours – we all have bits of near-confirmed info that we’d love to tell people about, but don’t want to post as news cos we’ll look like muppets if we get it wrong… Twitter overrides that by allowing us to be a bit more vague, but to generate a buzz… post about tour plans, collaboration invites, press stuff. Create a sense of expectation for what you’re up to, and let people know you’re still working even between ‘big’ news.

Publishing Gig Dates – just a really easy way to get gig news out there fast. Yes, it still needs to go on myspace, reverb nation, your own site, and all the other gig lists, but twitter is fastest!

Inviting Discussion – ‘hey, what do you think about [xyz]?’ – do it on your forum, and you may get pages of nonsense posts from people who have an axe to grind (caveat, not on my forum – I have possibly the most lovely bunch of forum posters anyone could want. It’s not prolific, but the quality is right up there!) – post it on twitter, get funny, clever responses from people who want to engage with you. reply and make them feel special. time spent? 2 mins for a 10 reply convo..

Interaction With Fans – a safe interface for your audience to contact you. It doesn’t take much time, it’s public, and it’s managable… if people get nasty you can block them, and the public record isn’t easily linked to, so trolls are less likely to spam you for the web-kudos.

Promoting Friends – this comes back to being the kind of musician friend you want to have – post links, cross post news, re-tweet information. Help eachother out!

Developing A Brand – this can be by being funny, insightful, posting about your other interest whatever that may be, posting in a unique way (the syntax of a particular twitterer can act like a digital signature) or just by updating regularly about what you’re doing… Tweet about your practice regime or recording ideas. Share tips and get known as helpful and supportive…

Personalising Your Website – got a corporate looking 3rd person website? Well, that’s probably a bad idea, but overlooking that for now, a twitter widget embedded will allow you to add personal regularly updated info to your site. It’s contained within the widget, but it lets people know what you’re doing. (see my myspace page for an example of an embedded widget – go here for more widget options)

Keeping Your Site Updated – again, if your site is really slick looking and updating it is tricky or costly, having a twitter feed can be a great way to mean that people coming back always have something new to see.

Proliferating Info To A Lot Of SitesTwitter widgets can be put on myspace, reverbnation, your blog, your band page, your personal page.. one tweet goes to loads of pages.

Integrating With Other Social Networks – following on from the last one, It can even update your facebook status, and will probably be able to do the same for Myspace before long. You can also feed info back into it from last.fm and a few other sites…

Keeping Up With The Interests Of Your Audience – if like me, you find your audience fascinating, it’s a great way to keep up with what they’re up to. I love reading tweets from people I know, and people I don’t…

Cutting Down The Time Needed To Interact Via Everything Else – twitter is quick and easy, it’s low maintenance, high yield in terms of interaction. Use it to cut down the volume of pointless email, or forums you visit and people you google. Do as much of it via twitter as you can, and you’ll free up time and headspace for everything else.

Tracking The Buzz About You – twitter lets you ‘track’ keywords via SMS – you send an SMS to twitter that says ‘track solobasssteve’ or whatever, and it texts you every time you get mentioned. Great way to find out what’s happening outside of the people following you…

Get on it, start doing it, choose your level of interaction (from news only to deeply personal – it’s totally definable by YOU) – there’s no compulsion to blog your breakfast choice or marital strife, so don’t feel that you can’t use it because you want to keep that side private. Tweet the music, tweet the tour dates, tweet the rumours and news…

what are you waiting for? – don’t forget to follow me there too.

Managing Information Streams Pt 2 – Twitter!

Thanks so much for all the comments and feedback about the first Managing Information Streams post. Some GREAT stuff in the comments there.

I want to follow that up with what is fast becoming my favourite web-filter, and will hopefully become my primary interface with my network – Twitter.

The tech media has been full of articles about Twitter for the last couple of months, ranging from declaring it to be the saviour of the web to it being the scourge if humanity. Both are exaggerations, and as usual, ignore the range of ways to interact with a particular technology.

So first up, a ‘what is twitter?’ answer, StevieStyle – Twitter is a combination of microblog, status-update, public IM, SMS client, link-blog, mini-email, brain-storm-tool, twitterpedia and for me (I’ve not seen anyone else doing this yet, but I’m sure I’m not the first) a responsive public to-do list.

All of that in an IM-window style interface, portable to my cellphone, followable on the web and scannable at a glance.

So what’s great about it? Let’s undo everything I said it was at first –

Firstly, it’s not email – I’m getting increasingly sick of email, particularly email that isn’t addressed to me. It’s just not a quick enough or malleable enough way to get information, to difficult to filter for quality and the group stuff just makes it harder to deal with the stuff that is to me. So I’ve been unsubbing from groups and mailing lists like crazy, trying to reduce the volume of non-direct email. A lot of the things I might have used email or email lists for, I now do on Twitter. How does that help? Well, I know the answer is going to be either a) very short or b) very short with a link to a properly written explanation. If you have to post the longer answer on a public blog, you’re more likely to think about it, than if you just write bollocks to a mailing list.

Secondly It’s not IM – IM sucks my time. IM is a very demanding thing to have running. It can be very useful and a great way to get quick responses, and also to deal with more personal things, but for the most part the big problem with IM is that you sit WAITING FOR A REPLY, and the other person is doing the same. So you don’t get on with your stuff, you ‘do IM’ for whole chunks of time. I NEVER do that with Twitter. Even if I post 5 or 6 posts in a couple of minutes, in between I’m working, I’m blogging, I’m searching, I’m answering the good emails, I’m deleting the crap ones, I’m cooking, brushing my teeth, on the bus… whatever, it’s all going on, and Twitter can fit to that. I never get tweets that say ‘are you still there? hello? where’ve you gone, you bastard??’ like on IM.

It also means that there’s a public record of a process if you’re planning something. This is what happened when Jeff Schmidt and I planned our podcast. I think Jeff sent me one direct message on twitter about it, and the rest was public. Perhaps as a result, the podcast had the highest first day or two’s downloads of ANYTHING Jeff has podcasted. And he’s done some great podcasts (search in iTunes for his name, for more – really good stuff.)

Thirdly it’s not facebook – if I go into facebook and check people’s status updates, there are a million other distractions – photos, scrabblez, groups, event invites, etc. I set up Facebook as a separate app using FluidApp just so I can open it, do it, and go. Twitter is the status update with the option to reply, and without the distractions. That’s a good thing. Facebook can be so addictive.

Fourthly it’s not this blog – blogging here takes a lot of time and effort. It’s also very much an interactive archive of my public writing. Twitter is immediate, and then gone. Sure you can find or favourite tweets, but it’s largely about NOW. I try to keep my blog archive manageable by not posting quick ‘check this out’ blogs – that’s what twitter does REALLY well. I can also, crucially, start rumours on there about what I’m up to, talk about things that might happen but might not, in a way that would come back and bite me on the arse if I did it on here…

Fifthly it’s not Google – if I use twitter for a question, I’m not searching the internet for prewritten answers, I’m asking the minds of my fellow twittists. I’m asking people who know me, or at least know about me, and I can follow up. And all of it in 140 characters. I’m not demanding much from peoples, but I can get top quality info. And it’s filtered by who I CHOOSE to interact with. No spammers, no trolls… The traffic isn’t public enough to attract disgruntled losers shouting at windmills.

Sixthly, it’s not a to-do list – to-do lists are currently the bane of my life. I never know where to write things down to remember them. Twitter means that my to-dos can become discussion, friends can remind me, hassle me, and I feel a compulsion to update, and therefor a drive to get something done so as not to embarrass myself by saying ‘did fuck-all today’… So I post a list, I post options and court responses, and on some things, I can collaborate. I can even ask my flatmate to pick up milk or washing-up liquid on the way home. Last night, my landlord used twitter to find out if anyone was home in order to access a document in the flat – THAT is the magique of the Twittosphere!

Seventhly, and this is a small but significant one it’s not regular SMS – how? a) it’s free to send, and b) I can type it, not key it in on my phone. HURRAH!!!! That should be enough to get everyone in the world signed up…

So what’s unique about it, that isn’t so negatively defined? OK, there’s the asynchronous nature of ‘following’ – if someone clicks to follow me, I can choose to follow them or not. I can also follow people who don’t follow me. I can follow people for the conversation, or the inspiration, I can post in the same way – conversation or open ended thoughts. And people can choose to read or ignore. No-one is wasting time they don’t want to waste just to see if the info is good or not. Glance, engage, revert. It’s easy.

Two, it provides interactive news. On the scene ‘buzz’ about events. Right now, SXSW is going on in Austin. Last week was TED – the precis of ideas on twitter is a GREAT way to find out what’s hot and what’s not, what are the salient parts of an hour-long talk, what’s going to be rocking the tech-world in a few months time. Choose a different set of people to follow and you’ll get the same from glastonbury or the protest movement, or parliament, or probably even the countryside alliance *shudder*… you choose, you filter, you edit, you follow/unfollow, and form a group of twittettes who entertain and inform, interact and educate.

Thus far the signal to noise ratio on my group of feeds is extremely positive, and the stuff that’s come out of it is amazing. Lately, that’s been all about Seesmic, the video-blog site. But that deserves a post of it’s own, because it’s f’ing amazing.

So maybe now you can see why I’m hoping to make my twitter account my main web interaction. Sign up for twitter at twitter.com, add me, and if you’re a bass-head, add Jeff, Trip and search around for some others. Consider this my TwitterFesto :o) .

I’ll post some more stuff about it soon, but suffice to say, if you want to get in touch with me quick, twitter beats anything besides just calling me up on the phone (we need to get back into phones – our modernist technolust has relegated phones to a last resort. that’s got to change…) Email is great for longer more involved information, IM is good if your life is falling apart and you want my help or support, Facebook is good if you’ve got silly photos from your stag night, and Google is good if you want a URL to send to someone. Otherwise, TwitMe!

(addendum – I’ve tagged this as ‘future of music’, because twitter is something that bands and artists HAVE to get a handle on. It’s where so much web communication is heading. So read this, and I’ll post more about music specific application in the very near future)

(addendum #2 – massive credit must be given to Hugh MacLeod for his thinking on twitter, much of this was informed by his twitterings and bloggings. Follow him at twitter.com/gapingvoid)

Managing information streams (Pt 1)

This will (I think) be the first in a series of posts about this, mainly because it’s an ongoing struggle and area of conceptual development.

So, I’ll start by saying where my problem lies – a lot of the stuff online about being overwhelmed by email starts by talking about spam. Apart from when I’ve had my domain-name spoofed by spammers and suddenly had 3000 ‘user not known’ replies, spam has never been a big problem for me. If you’ve got your email on a dedicated server, then there are various very effective and ‘teachable’ spam filters out there. the Gmail one seems pretty damned good too. (if you’re still using Hotmail as your primary email interface, you’re probably sorting through spam now and not reading this…)

So, what is my problem with email? it’s largely two fold – one, it’s filtering the mass of information I get on a subject so that I get only the best information, and two, it’s how to process info as it comes in.

I’m on a few different email discussion lists, which are seeming increasingly anachronistic as a way of doing group interaction. With the web forums I read, I tend to browse via keywords in the search box on the really busy ones, and glance at the recent posts every few days on the less busy ones. That doesn’t take long, and means I can track where the things I’m interested in are being mentioned. I also have google alerts, and technorati alerts for certain words cropping up in other places. But the email ones still take time to filter.

I get a fair bit of info that relates to gigs and teaching that tends to get lost as I put it to one side while I consider what to do with it, or juggle my diary so I can fit it all in… then someone emails me and says ‘are we still on for tomorrow’s lesson?’ and I panic as I try to make it all fit… so I need a new system there, for sure. the Search box in Macmail helps a lot, as I can just do a search for ‘lessons’ or ‘tuition’ to find all the bass lesson related stuff… Maybe I should try the ‘smart mailbox’ thing.

My other big problem with email is that replying quickly creates an expectation that this is your norm, so people use email for things that are urgent. I REALLY need to get away from that… Tim Ferris has written some really useful stuff on this topic here

Anyway, I’ve not got very far with managing my information, have I (though I did just go and unsub from a couple of lists I receive but never read, so that’s good…) – as my friend Karen would say ‘Land the plane, Steve!!’

It’s about filtering. I’ve written about this WRT music recently, but it applies equally to information – the problem isn’t a lack of it, it’s a lack of quality control. If I want to keep track of what’s happening in the bass-world, I could spend all day every day reading stuff on forums, blogs, email lists, digests…. And even for an info-geek like me, less than 3 or 4% of it is useful or even particularly interesting. So I need to be able to target my info. Here are a couple of suggestions for how WE can do it.

#1 – collaborate – if you want filters, be a filter. Google shared items is such an amazing way to get someone else to filter for you. I’ve read SO many great stories that I’d have missed thanks to following Jeff Schmidt and Jyoti Mishra‘s shared items. Some of the blogs I them subscribe to, often I just leave it to them to filter them for me.

Same goes for futuremusictalk.com – a GENIUS filter for stuff about the future of the industry. Not all the info, just most of the best info. And it gets better every time sarda tweaks it. He’s a genius, and lovely, and very busy, not surprisingly.

So using ready-made filters (here are my shared items for those of you who want them) – let others do the legwork.

If you have a very specific search criteria, use Google Blogsearch – put the searc term in, then grab the feed. Google rules. Technorati provide a similar service, but it’s hopelessly flakey…

So, get google reader, and start sharing – let me know when you do, and I’ll watch what you’re linking to… and then…

#2 – be ruthless. If you subscribe to a feed that you find yourself continually paging down past, delete it. Don’t clutter your reader. get rid of it, and let the google blog or news search watch it for you for keywords. (note to self, must see if google blogsearch can handle boolean commands). Don’t put up with duplicate feeds – if you subscribe to a feed that is fed straight into futuremusictalk.com, delete the feed (with some blogs, including mine, only certain posts are cross-posted. With others more specific blogs, everything is aggregated there). I did this recently with news feeds – the beeb cross post a lot of articles to world and UK news, so I deleted one of them. Same with the guardian. strip it back, get the info you need, don’t sweat about missing some stuff – if it’s that good, someone else will share it anyway (thanks Jyoti for the political filter stuff – you rule!)

#3 – set limits. This is the bit I’m worst at, and the bit that from next week is going to get experimental. Have set times for this stuff, then click ‘all read’ – use the starring thing in google reader (do you get the idea that I think Google Reader ROCKS??) to come back to things at a later date, or share it then go read your own feed… But stick to them. I’m definitely writing this for myself now, I’m terrible at this. One thing I’ve started to do is not have feeds loading in the background. Using FluidApp.com I’ve turned Google Reader into it’s own application. I read, then close it, so its not giving me alerts all the time. I read it like a newspaper in the morning or evening. I also set my email to only check once every 30 mins, so I do it in batches. Soon, I’m hoping to switch to twice a day email too… we’ll see if that works.

And here’s the clincher, and the link to the next post (later) – I’m using twitter to do a lot of my filtering. Twitter deserves its own post, but so far my online presence has gone through the roof as a result of using it (even with a fairly modest number of followers) but I actually spend LESS time on that than I used to on forums, IM and email… next post will explain how and why.

I hope that lot helps – PLEASE post suggestions – I’m still working this one out. Blog about it, and post a link in the comments, ask questions if I’m using geek terms you don’t get. This shit is important because it threatens to swamp our time to be human, creative and alive. Help me out here…

perception trumps design – why Myspace still works…

A few thoughts that sprung from a comment response here and a twitter conversation, re: the myspace vs facebook thing.

One of the problems with being a webgeek is that it’s easy to forget to think how Webphobic digital-dabblers engage with the web. They often choose an ecosystem that feels homely, one that while not being particularly functional is self contained and looks like the scenery for a kids TV show. I can’t believe that any self respecting web-user would still be using the AOL interface, but it happens. And we-the-geeks have to learn to work within that first and foremost.

Re-educating people about the clunkiness of Myspace is a very different task from effectively and productively engaging with your audience. And for a huge part of the music-finding web-audience, Myspace is comfortable. It’s homely, familiar and doesn’t feel like a geek-domain in which webtards are a nuisance. It looks like it was designed as a school project, so no-one feels patronised by it. For a really significant majority of people looking for your music online perception trumps design – telling them that Myspace is clunky, horrible to use, slow to load, unmanageable in terms of effectively sending out mass mailings etc. doesn’t change the simple fact that they are happy there.

As my previous post about this said, Facebook is almost exclusively a friend-interaction ecosystem. Myspace is far more of a discovery one. Yes, it’s rubbish, yes facebook looks better, yes Reverbnation still has a far better feature set and interface than either of them for actually digging up great music without getting spammed or having a pumpkin thrown at you or being bitten by a werewolf, but within each one, we need to adapt, to understand and to engage. Yes, we can continue to educate people, and to request better integration and implementation from the various sites (Myspace’s new API for developers is a HUGE leap forward… let’s see how much of it is useless spamming BS when the apps go live), but if you’re in the business of making music and connecting with an audience, educating digital toe-dippers has diminishing returns as a primary method of engagement.

Make Myspace work for you by interacting with people who express an interest in discovering new music, keep your friends list manageable, send regular friendly bulletins, use the blog and the status update, and if your friend list is small enough, the event invite (though I’ve found in my experience that the response to bulletins is close enough to being as high as it is for event invites as to be not worth the extra effort to send the event invite…) and use the status updates to keep people clicking through to your page.

And use facebook to connect with your friends and to supply them with the social capital to look cool because they know you – Facebook’s primary virgin market for musicians is friends of friends – your friends post your music on their page, and their friends listen because someone they trust digs it. It’s a pretty simple equation, and a pretty effective strategy in terms of quality engagement with people predisposed to wanting to like what you do.

So don’t get so hung up on telling people that they are losers for liking myspace, just accept that they do, and talk to them there. Just avoid spam like the plague, it’s so flippin’ obvious on Myspace, it stands out like a dog turd on a dinner plate. Better quality interaction with fewer people.

All of this changes when you reach 50,000 people that have added you and engaged with you, when 10,000 of those have comments, and you’re regularly topping 3000 plays a day. Then we can start to talk about the percentages involved in sending out blanket mailing and trying to get actual email addresses from those people to connect with outside of myspace. Til then, it’s one potential TRUE fan at a time.

Remember, no-one owes you anything, no-one is compelled to engage with your music, or assume that it’s any more important than what any of the other millions of musicians out there do. And a lot of them won’t like what you do, for perfectly valid reasons that have nothing whatsoever to do with how ‘good’ or ‘bad’ you are in any measurable way. So we keep putting it out there, inviting them in, rewarding their engagement, providing social capital and resources to gain cache and kudos from having engaged with us, and just making some friends! I’ve found that the vast majority of the people who dig what I do are people I like. Not in a sycophantic ‘hey I love you for buying my music’, but just that the music that soundtracks my life (my music) is likely to appeal to people who share a few of the values and perceptions that I have. I’ve made friends with so many people whose first point of contact was a gig or masterclass or CD of mine, it’s great, and a vital part of my life right now.

…I also have great friends who really couldn’t care less about my music, and are equally valuable for that reason, but that’s a whole other blog post…

So obviously, if you want to connect with me, feel free to do so on twitter , myspace or facebook.

All four solo albums now on Amazon.com downloads

I’ve just seen that all four of my ‘proper’ release solo albums are now up on Amazon.com download store – here they are –

And Nothing But The Bass – $7.92
Not Dancing For Chicken – $8.99
Grace And Gratitude – $8.99
Behind Every Word – $8.99

that’s a pretty damn cheap way to get hold of them – and you can listen to all of them before buying over on last.fm.

The reason my stuff is now available on amazon is because it’s put there by CDbaby – if you sign up for digital distribution with then (a non-exclusive deal, BTW), they’ll ship your stuff to 50-odd digital stores. Most of them won’t sell a thing, cos they got no passing traffic, but because some of those stores include the iTunes stores worldwide, emusic, napster, amazon and a couple of others that actually shift stuff, it’s the best possible way for an indie kid like me to get his music out there. It’s cheap to set up (less than $40 per album), and they take a pretty small percentage. CDbaby are the ultimate indie long-tail company. lead the market, get everyone signed up, get a little bit of cash from tens of thousands of musicians, and make millions. We’re happy cos we get it cheap, they have leverage because they represent so many artists and labels, and everybody wins.

Seriously, if you’re indie, and you’re not with CDbaby, you’re missing out. Do it.

Solo bass night, last night…

Back at Darbucka for the first time this year, last night was my solo bass night gig with Yolanda Charles and Todd Johnson. It was a pretty special evening on a few different levels. Firstly, it was Yolanda’s first EVER completely solo gig – this is a bassist who has played to live audiences in their hundreds of thousands, and TV audiences of millions, who was SOOO nervous before she went on! She needn’t have been, as she was fantastic. Yo is without doubt one of the finest funk bassists I’ve ever seen. We’re talking Pino-with-D’Angelo level funk. Her feel is amazing, the basslines are slinky, and she’s got a really lovely voice. The entire room was rapt. Just marvellous.

Second reason it was special was that it was Todd’s first ever gig in Europe, let alone the UK… I’ve been fan of Todd’s playing for years, and his knowledge of jazz chording on the 6 string bass is pretty much second to none. His music is straight down the line jazz, but he does it so well, his gimmick is just being great at it.

I played between the two of them, and as usual for a Darbucka gig, it was fine, though I didn’t play particularly well – I’ve kind of resigned myself to the knowledge that if I’m organising, compering, loading in and setting up the gear and then playing, one of those things is going to suffer, and given that it’s the last one, it’s usually the playing. It’s not that I was shit, just that I wasn’t as on top of my game as I should be for a gig like that. I did one new improv piece, and was, as it were, hoist by my own petard… it was a couple of different ideas I’d been working on over the last few days, but it fairly quickly went in a different direction from where I thought it was going, and unlike on a gig where I’m all prepared for such things, it threw me a bit, and I ended up thinking ‘was that any good?’ – the feel on it was nice, and there were some marvellously random moments when I’d forgotten about stuff I’d sampled at the beginning and wanted to bring back later, which suddenly appeared to my great surprise… Finished with a really nice version of ‘Kindness Of Strangers’ though, which was good.

A really lovely crowd – Darbucka gigs for me work on a lot of different levels – it’s a really lovely environment in which to play, and the owner is very supportive of what I bring there. It’s a chance to try out new ideas, new line-ups and have some fun, and it’s a way of building an on-going rapport with the audience, as there’s no pre-conceived notion of how to present a show there, so I define it myself. Which involves talking a lot of bollocks and making the evening as much about having fun as it is about hearing great music.

My audience doesn’t grow particularly quickly through it, but each time people bring friends, or the other artists draw people in, and they wouldn’t have seen me before. I never sell more than a couple of CDs there as most of the audience who want my CDs already have them, but it’s such a lovely venue.

Anyway, I’m REALLY looking forward to the gig in Milton Keynes on March 16th – me, Yolanda and Kev Cooke, and Lobelia will be with me so we’ll get to do some of our songs – that’s what I miss the most now on all-solo gigs, getting to do those songs…

the ecosystem is wrong… why facebook for music still doesn't beat Myspace…

Jeff Schmidt just linked to this article via his Google Shared Items (find them in the side bar on his blog and grab the RSS feed) –

Facebook Music Rocks, in which the author waxes lyrical about how functional the Facebook music pages are. Which is true, they are, functionally, kicking the ass of MySpace, with the option to embed lots of stuff, and present it in a facebook profile-like way, so the target audience understand it.

We know that, I’ve blogged about that before (click the ‘facebook’ tag at the bottom of this post for all the stuff I’ve written about facebook… grab the feed for that tag too, if all you’re interested in are facebook stories… :o) – the problem is about ecosystems, and facebook is about connecting with people you already know. Facebook doesn’t have anything like the internal friend-adding currency that Myspace has. If I see someone with 1000+ facebook friends, I assume they’re a bit of a tool.

I, and the vast majority of the people I talk to, use facebook to keep up with friends news, whereabouts, photos and to play scrabulous. I deny almost all the event and application requests I get, I only put stuff on my page that says something about me, and have never that I can remember added f’ing pirates or vampires or werewolves or whatever other nonsense is on there… I don’t even use it for sanctimonious bragging about how green I am to my friends (despite that being my conversation-of-choice in most circumstances… ;o) – it’s about real world connections played out in web-time, and less-so, about finding out about online friends you have from elsewhere. I think I have maybe 3 friends that I first met on facebook, through other friends.

So, what of the musician pages? Worth having? definitely. Especially for indie musicians. Here’s why – your friends are a really important part of your audience. Look, we all know that having a stranger buy your CD or download is way more impressive and thrilling than your mum buying copies for the family for Christmas, but money is money, audience is audience, and your friends are predisposed to give you a fairer hearing than most. And – here’s the facebook catch – they have social currency to gain by telling their friends about their connection to you – almost every artist I am a fan of on Facebook is one I know personally. They are people I’m proud to know, regard as friends and want to help out.

So use facebook music, now, to mobilise friends. It may well be – in fact, it’s likely – that the facebook ecosystem will shift, and more people will embrace the idea of finding music there, of searching for great music etc. At which time you HAVE to have your ‘ducks in a row’ – your page set up, your core base of REAL WORLD FRIENDS (and family members) on there using it, and spreading the word.

Make the most of your friends as a fan-base and defacto street-team. That’s where facebook works REALLY well right now.

click here to go to my musician page on facebook
and here for To The Left Of The Mainstream

(oh, and grab my google reader shared items from the side bar on the front page here while you’re at it – there’s some great stuff there…)

Critical, pragmatic, self-belief – an artist's life-blood…

Had a lovely morning giving a lecture/masterclass at the ACM today. It was extra-fun because I was given a topic I hadn’t spoken on before, but was given it at too short notice to have time to prepare so I had to wing it. And it went great, at least from where I was stood (which as we’ll discover, is the best place to judge it from…)

I was asked to talk about putting together a set list, and preparing ‘programme notes’ or promotional material… we didn’t spend much time on the last bit, as I got really into the theme of the first bit.

The first thing I highlighted was the danger of mechanistic formulae for ‘how things work’ – in any creative pursuit, following the tried-and-tested paths to the letter is a recipe for mediocrity, for blending in, disappearing into the general morass of non-descript music. This doesn’t mean that learning about those formulae was a bad thing, just that there is no ‘if you do this, then you’ll be great’ about any creative pursuit. Everybody wants the ‘one piece of advice‘ that’s going to send you over the edge – as I mentioned in the Bull-Schmidt podcast I once heard a kid ask John Scofield what kind of things he’d play over a Dmin7 chord, obviously hoping for some magical one line key to unlock sounding like Sco… clearly, that’s bollocks. It doesn’t mean that you couldn’t find within Sco’s phrasiology some repeated ideas that are common to the way he plays over min7 chords, it just means that those aren’t what makes his playing connect… Using the 9th a lot isn’t a formula for sounding great, even if it is what a particular soloist does a lot…

So where do we start? Well we start with a guiding principle, but instead of it being one to lock things up and give us a tidy outcome, it’s wildly open ended, and ultimately a call to being mindful of every bit of music or performance you come into contact with… The principle is one of ultimately trusting your instinct, your gut, your own taste.

Why? Why trust your own taste? Primarily because it’s pretty much all you’ve got. There are so few people in the world who can successfully and repeatedly second-guess the taste of a particular music buying audience, that it’s fairly safe to assume that you’re not one of them. And, as Jeff Schmidt pointed out here, so much of it is completely random anway… So, your own taste – why go with it? Because unless you’re the kind of person who gets off on the sound of the fridge door opening and closing, the chances are there’s something pretty standard, broad and interesting about the music that excites you. It probably won’t be completely ‘mainstream’ (serious musicians with completely mainstream taste scare me) but will probably feature an appreciation of some stuff that your more snobbish listening-only friends would dismiss as ‘too pop’…

So you embrace your own taste, you reconise that there’s a reason why you like the things you do, there’s a way they make you feel, there’s a way that the music you choose to put on soundtracks your world (here comes the pay-off) – and you attempt to write and perform music that makes you feel the way that music makes you fee. That’s a very different thing from trying to sound like someone else. Soundalikes are generally compared unfavorably to their primary influence. You might convince some short-termist record company goon that you’re worth a punt because the band you’re ripping off are successful. You might even sell millions of records. But it’s phenomenally unlikely, and not really a good bet, given that your stake is ‘every waking hour’…

No, if you go with your taste, and aim to write and perform music that soundtracks your life in the way that the music you love does, you’ll be writing music you love, but music that tells your story. You’ll be combining the emotional imprint of the different things that inspire you, and building up a range of emotions and stories and feelings to soundtrack.

However (there’s always an however), what needs to happen then is to critique your own taste and filters. To critique your perception of what you do. Because as well as being most in touch with your own taste, you’re also the one most likely to be seduced by the idea of what you’re doing do the point where you mis-judge your own execution of that idea.

And that, dear bloglings, is a life long process of refinement. Of listening, playing, resting, listening, of being surprised and disappointed, restless, enthralled, of peaks and troughs and plateaus. And advice.

The advice bit is a real headache. Why? Because everyone will want to give you their opinion on what you do and most of them will be a waste of oxygen. Again you ask, why? Because precious few people will take the time to try and understand what you’re trying to do, to offer advice that helps you reach for your goals. So few people realise that their taste has pretty much nothing to do with whether what you do is ‘right’ or ‘good enough’ or whatever.

It’s why posting your music on a web forum and asking ‘what do you think?’ can be a very effective promotional method, but is worse than useless as part of the critical process. It just provides taste-based opinions entirely without context and as we’ve said many times before context is everything. It’s quite possible for people to say that great music is great for all the wrong reasons. It’s possible for positive feedback to be deeply unhelpful.

The interwebs are full of people who will tell you why they don’t like what you do, what you’re doing wrong, why your songs are too fast/slow/ repetitive/poppy/ rocky/obscure/ bassy/trebly/ spikey/dull/complex… the list is endless, and the ascii-rendered brain-vomit that they produce is pointless.

What you should really be trying to build is a council of referencea group of people who have demonstrated beyond doubt that they get what you’re trying to do, who are sympathetic to your approach, desires, inspiration and goals, and who want to help. A few groups of people are immediately disqualified –

  • anyone with a dispensation towards jealousy when they hear other great music, *anyone who’s on your pay-roll (if they feel their job is at risk if they piss you off, no-one’s going to tell you you need to work harder),
  • people who are always telling you how other people should be doing their thing.

Finding those people who have a desire to help, to support encourage and to push you to be the best you can be is a rare rare treasure. Hold onto them. And perhaps even more importantly – both in terms of the learning exercise and the karmic fall-out – BE THAT PERSON TO THOSE WHOSE MUSIC YOU HOLD DEAR.

What does all this have to do with putting a set list together? Everything. Getting, as our ‘merkin friends say, your ‘ducks in a row’ is vital before starting to decide things like this. Guiding principles are vital because our thoughts need guiding.

When you’re thinking about what the first song in your set should be, there are loads of things to consider. Firstly, who your audience is – do they know who you are? Do you have a reputation to them that is bigger in their minds than their actual knowledge of what you do? Are they already onside? Is it a genre-specific event? From those and other related questions, you can deduce an approach, based on whether you want to confirm or confound those expectations. Do you want to ease in gently, or lay your cards on the table?

Gigging to a new or new-ish audience is the art of seduction, you’re trying to draw people in, get them interested, get them feeling positive about what you do, and expectant for what’s coming next. You can lay out a manifesto in your first song, or just put them at ease. You can be confrontational in a ‘this is us, screw you if you don’t get it’ kind of way, or your can say ‘come on in, the water’s lovely’ and invite people to join you in your soundtracked smiley world.

And from thence the journey continues – how long is the set? do you have a long time to do the slow build, or do you only have four songs to wow them? is there a ballad or two that you want to fit in. Where do you fit the freaky song in? do you want to throw in a curve ball, and do a song just bass, spoons and four part harmonies, even though you’re a screamo band?

It can all work, there are no hard and fast rules, and for every formula there’s a breath-takingly great band that have printed out said formula and wiped their arses with it.

Do what works, but constantly critique what it is that you think works. The key to keeping a balance (and well done if you’ve read this far!) is a principle I apply to just about everything, that of ‘pragmatic self-assurance’ – I assume I’m right and operate as though I am, whilst being constantly open to the possibility that I’m wrong. Any criticism that has context, that is shared by someone who wants you to grow not fail, who has proven they understand your goals and wants to help you towards them, is to be cherished and heeded. Reviews in fanzines and critiques from muppets on web-forums and email-lists, who write to belittle what you do for whatever odd pointless reasons are to be avoided. Don’t even read them. Go elsewhere for the critique you need, to a deeper place.

And never stop learning. (this’ll be my last point in this hugely overly-long blog post) – for any music student, it’s catastrophic for you to study music with the idea that there is some kind of difference between what you’re trying to do and what your teachers or other pro musicians should be doing. We’re all trying to play the best music we can, and to communicate it as best we can to an audience. Passing exams is neither here nor there. It’s not a bad thing, but it’s also no indicator of whether you’re going to be ‘successful’ at what you do. It can provide a useful framework for learning, I’m not suggesting that formalised education is a bad thing, but it has to be about you as a musician growing, learning and more fully realising who you already are. I didn’t stop studying when I left college, and I didn’t start being a creative musician when I ‘turned pro’ – whatever that means. All that changed was how the bills got paid. On an epistemological level, I’m doing the same thing now as I did when I first picked up a bass and started whacking the strings with a thumb pick. I’m trying to develop the control and awareness I need to make music that soundtracks the world around me.

It’s simple in concept, and lifelong in execution. Enjoy the journey.

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