more on indie-musicians and the web

Spent a lovely couple of hours yesterday with Jonatha Brooke – aside from being one of the finest singer/songwriters ever to pick up a guitar, she’s also been running her own label, Bad Dog Records for most of this millennium thus far… So it was great to get to chat about what works, the frustrations and challenges of file-sharing, user-generated content, download sales, gig booking and web promotion. Apparently, a lot of this stuff is being discussed right now at CMJ, so the list of resources I gave J were all the things her lovely people were finding out in New York (only my version didn’t involve wandering around a convention centre listening to sales pitch, and did involve a particularly delicious glass of wine – must find out what it was…)

Given that myspace is fast becoming a time-vortex – where musicians can spend ages getting nowhere fast, just sending out bulletins and invites to other musicians, who in turn send invites and bulletins back, with no intention whatsoever of ever buying eachother’s CDs or turning up at shows – it’s becoming all the more important to highlight the areas that are working, or at least have the kind of infrastructure that means they should work, and are worth getting in on at ground level.

  • last.fm has a proven track record, 10s of millions of users, and is becoming a reference point in the industry for what music listeners are ACTUALLY listening to… It’s pretty much a must to get your stuff up on there, they have good sales links, and the radio stations are fab.
  • Reverbnation looks like the best of the new breed – lots of ways of getting the information out, and ways of your fan-base proliferating it via their networks etc. It’ll be even better when they support information ‘pushed’ into the site rather than just ‘pulled’ from it – I’ve already emailed about them, and had a ‘thanks, that’s a great idea, we’ll see what happens’ email back…
  • Facebook is an interesting one – important if only because of its size. Reverbnation have a great facebook plugin so you can put your favourite artist’s music on your page, or your own music. The other great use of facebook is that it’s all set up for people who already know eachother, or have a connection, so the social capital of telling your friends about great music is perhaps more valuable on there. There are also facebook groups, which some musicians start for themselves, and others that are fan generated… all good stuff to mull over…
  • Cdbaby – of course, the finest resource for indie musicians anywhere in the webz. Very well implemented, hugely popular, and constantly innovative. Cdbaby acts like an unofficial global trade union for musicians, campaigning and lobbying big business on our behalf, and negotiating deals with the likes of Tower Records and iTunes on behalf of its artists, and still giving a vast proportion of its revenue back to the musicians. Truly wonderful.

on top of that, if my Google analytics stats are to be believed, the social bookmarks at the bottom of each entry on this blog work – I’m getting quite a few visits from stumbleupon and del.icio.us after people have book marked the pages, or ‘stumbled’ on them. Need to check and see how that’s working out on my main site. (and if you get a minute, and you use stumbleupon, digg, reddit, del.icio.us, etc. PLEASE bookmark some of the site, or forward interesting posts to your facebook chums etc…)

There are loads of others – pandora, iSound, Mog, Bebo, friendster, garageband yadda-yadda-yadda… some more worth investigating than others… Damn, this stuff was easy back in the days when all there was mp3.com (where Lobelia racked up over a million plays, was getting paid sensible money for those downloads, and signed all kinds of endorsement deals etc…!)

Staying on top of all this stuff is a full time job, but right now I’ve got to go and tidy up, then practice! Do you think I could convince some kids to do all the webstuff for me as work-experience? :o)

Oh, and while we’re on the topic, this post on the mediafuturist.com is vital viewing – a discussion/presentation about media mega-trends. Gerd’s point about the shift from scarcity to ubiquity is definitely one to spend some quality time considering…

balancing 'easy access' with 'information overload'.

Been thinking about my new website design, which I’m pretty happy with. It does raise some questions about the balance of making as much as possible available to visitors in one click (web users are notoriously lazy bastards) with not overloading them.

Was chatting with the PhotoMonkey on Sunday, and he said that with bands, the first thing he looks for is their myspace page. ‘OK, see how long it takes you to find the myspace link on my front page’ says I, fairly confident that it would take him about 4 seconds… …15 seconds later, he finds it. Which is a heck of a long time in web-world, and as much a testimony to the uselessness of the MySpace logo as it is to my design, but it did raise some questions…

Firstly, how do you balance offering ‘good’ content over expected content? PM looks for myspace, even though myspace is a bit shit. It’s easy and a known quantity. I’ve got the reverbnation link on the front page which he – an experienced web-user and music fan – had never come across, despite it being a far superior interface for both artist and audience… Do you go with ubiquity just because it’s easy, or press on with offering a range of places to interact and listen to music, even if some of them are lesser-known now… (oh how I’ll be laughing if 6 months from now Reverbnation has 50,000,000 users and I’m top of all their search queries. :o)

Likewise the CDbaby link, I guess… It’s there because they provide a great service to people looking to buy music. Good for CDs and for downloads, and they do have a lot of users… I guess I really ought to put emusic and facebook on there as well, but there are already enough links…

The other interesting comment PM had was that he didn’t think the feed from the blog needed to be there… The connection between the blog and the music wasn’t as clear in his mind as it is in mine, obviously… it’s very difficult to step outside and see yourself as others see you. It’s certainly not something I’m all that good at. So I see the inner workings of my head expressed in blog form as being pretty close to what’s going on with the music. I hope that readers of the blog have a better understanding of what the music is all about than people who just hear tracks on their last.fm radio playlist.

What is clear is that my web traffic is up considerably since the redesign, which is great, and the main feeder site to my blog is my main site, that’s where nearly all the clicks come from (although this month, a huge amount of traffic has come via the DGM live news page who linked to the Tony/Trey interview, and a fair amount from StumbleUpon from people who’ve been adding the blog pages via the link at the bottom of each post…

So, here’s a test – if you haven’t been over to my main site for a while and you fancy helping me out with a bit of esoteric research, get a stopwatch ready, then click here and see how long it takes you to find the MySpace link… click stop, and let me know. (if you don’t own a stop watch, you may well find that there’s a ‘timer’ function on your mobile phone).

thanks!

Exposure ≠ Success

So the old theory goes that Success breeds Success.

On the internet, it’s clear that Exposure breeds exposure.

However, what few people pursuing the viral marketing plan seem to have thought about is that Exposure ≠ Success – Exposure for the sake of exposure, or the need for it, is a sign of a weirdly narcissistic streak (not of the altogether-different-benign-form – that’s to be encouraged!).

Viral Marketing was a buzz phrase a couple of years ago, and everyone got the idea that you could spread the message about something by coming up with some cool video on youtube, applying the JK Rowling endorsed set of magic tags that make people find it and love it no matter what, and immediately you’re a star.

And a few people became stars, though the notable ones felt their lives were screwed up by it, and the most successful ones involved homemade videos of people having sex (which, surely have to have been sanctioned by the people involved to have been circulated on supposedly reputable sites, no??) – so those are either an unspeakably hideous and criminal invasion of privacy or a really cynical marketing ploy by people whose career path wouldn’t allow them to do ‘proper’ porn, but is such that they’re happy to debase themselves to that degree…

Anyway, that’s clearly not what this is about… The point is – off the back of the stuff about MySpace – that it’s easy to get obsessed with exposure by confusing it with success. The point where random exposure to a worthless product spills over into product sales is well into the millions… Spam principle. So just added any old person on myspace or putting up videos on Youtube and assuming that 10s of thousands of views mean you’ve ‘made it’ is a false economy. Because there’s no economy – exposure is it’s own capital, it doesn’t lead to click-throughs automatically, and certainly not to sales or gig attendance (for musicians) – UNLESS THE PRODUCT IS WORTH BUYING IN AND OF ITSELF.

I’ve done loads of reading these last few weeks about marketing and promotion and web 2.0 and file sharing and blahblahblah etc. etc. Much of it brilliant in its observational skill. But what very little of it bothers to say is that things of value are more likely to sell themselves that worthless shit. Bringing it closer to home, I could post a bunch of how to slap/tap/twiddle bass tutorials on Youtube, and they’d probably get thousands and thousands of hits. But all they’d generate is a bunch of disgruntled teenagers complaining that the stuff they found of mine on bittorrent didn’t sound like that. It wouldn’t connect with my core audience… ANY audience is better than no audience, but you’ve got to find the right audience for it count as anything other than externally worthless exposure-capital.

Which is a very long winded way of saying I WISH SHIT RAPPERS FROM THE STATES WOULD QUIT TRYING TO ADD ME ON MYSPACE!!!!!

Phew, glad that’s off my chest. :o)

MyFaceSpaceBook – Myspace finally gets the post millennial message?

So apparently, Myspace are about to open up to 3rd party developers – in none-geek-speak, that means there’ll be lots of apps available for it like there are for facebook, written by outside developers.

They REALLY should have done this years ago. Many many years ago. Here’s why – there is now a huge industry around writing software that spams MySpace – people writing pay-to-use scripts that send out messages to people based on search terms, location or just randomly spamming everyone. A lot of developers have made a lot of money writing this pernicious shit, and have made MySpace a really unpleasant website environment as a result. I seriously doubt that those developers are going to switch to writing free apps that will make money from advertising (how the apps on facebook make their money, for the most part). What they’ll do is just modify their spam-scripts to target the apps instead. So not only will you get event, friend-request, message and comment spam, you’ll get ‘my top friends’ spam and ‘my favourite books’ spam and God-knows what else spam…

And if some f-wit decides to transfer the Zombies/Werewolves/Pirates nonsense from Facebook over there, some geeks are going to get hurt…

Anyway, with their money, it’ll be interesting to see if MySpace have actually managed to turn it into some seriously creative thinking about how to counter these obvious problems… it also remains to be seen if they are going to start allowing any kind of push/pull information exchange using standard web data link up stuff, like accepting RSS feeds for cross posting blogs, and hcal feeds for gig dates… I’m suspecting not, myself…

This week in review

So, we’ve done the Stop the War march… What was next? Ah yes, Stars at Scala – one of those bands that the kids listen to that Catster has made me aware of. The album is rather lovely, equal parts bleepy and electronic, huge and anthemic. It’s bleepy to the degree that I had no idea whether on stage they’d be a band or three peoples with laptops. As it was, they were a classic Rock 6 piece – guitar bass drums keys, and two singers who also played guitar and keys.

stars at Scala

What was sad is that they pretty much removed everything from the live sound that made the record interesting. They transformed from electronic rock pioneers into an early 90s stage-2-at-greenbelt fairly dull-sounding rock band. I stayed for about 6 song – apparently they got better after that point…

Tuesday was a lotsa fun – the evening started with Douglas Coupland at the Bloomsbury, with Sarda and Kari. We three Coupland geeks, all v. excited to hear this king of zeitgeisty cool speak. And what did we discover? That he’s a proper geek, talking in half finished phrases, jumping from topic to tangental topic, and reading extracts from his book, or rather from the book within his book, and then from the book within the book within his new book, The Gum Thief. And he was fab. I like geeks, a lot – I like being around them, finding their absence of concern for what’s cool or not comforting (as a solo bassist, one has to gravitate to places were Cool is not a Concern :o) and I found him witty and charming.

douglas coupland

The event ended slightly oddly, with Douglas looking slight uncomfortable, perhaps like he was about to cry, saying something to the effect of ‘you do know this is the last one of these I’m ever going to do. My book reading days are over, thanks, goodnight.’ He did a signing after this, but we were onto new things.

julie mckee

New Things being Julie McKee and Beth Rowley at the Troubadour (a club with which I have a long history, having recorded my first album there). Was great to see both of them play, with their lovely respective bands. All in a lovely night out (though £17 for three drinks and a two bowls of chips was insane! )

beth rowley

Wednesday night I went out to Pizza Express on Dean Street to see Robert Mitchell’s Panacea, featuring Robert on keys alongside Richard Spaven on drums, Tom Mason on bass and Deborah Jordan on vocals. ‘Twas a sublime gig, and Robert’s choice of Deborah as vocalist is inspired – the tunes are really complex jazz melodies, with big intervals and weird rhythmic twists, which in the hands of ‘normal’ jazz singer would end up sounding like Manhattan Transfer does the Elektric Band, but with the superb funky rhythm section of Richard and Tom, and Deborah transforming the jazz into soulful songs, it becomes something entirely different, and beautiful. A very fine gig.

Thursday – a me-gig, another one of these acoustic singer/songwriter nights I’ve been doing, just seeing how what I do works to an audience of acoustic music fans who have no idea who I am. Once again, it was fun and well received, but I’m probably going to knock these on the head for a while, as the way the venues are set up is to get as many acts through as possible in the hope that a) the performers themselves will drink and that b) they’ll bring friends to watch them. There’s very little concern for quality control (last night was a fairly even split between pretty good and Godawful), and a big focus on turnover at the bar. Which is understandable – with property prices being what they are in London, nowhere can really afford to have a half-empty night just for the sake of putting on a cool gig, and none of the venues have got the balls – or capital – to book only great acts, charge and entrance fee, let the bands play for longer, and wait for the night to gain a reputation… Instead they are either 20 min sets, free to get in, happy for the audience to talk, or pay to play band-gets-a-pound-back-for-each-punter-they-bring deals. Total bollocks for musicians, but fairly intractable for venue owners.

it’s why I’m so grateful to have found Darbucka, though I appreciate that I’ll not be able to book there if it gets busier during the week – they can’t afford to have music to the detriment of their business any more than any other venue…

But it’s been fun doing the acoustic nights, wowing a few people and no doubt boring the arse off a few others. :o)

"this is grate!! I'v Never herd enyting this good!!"

The title of this blog post (and the idiosyncratic spelling therein) is taken from a note that was given to me at the end of my gig in Hounslow on Friday night by a young kid – a girl of about 7 or 8, I guess. It’s pretty remarkable for a girl of that age (or boy) to think, even fleetingly, that a solo bass gig is the best thing she’s ever heard. Her mother’s a very creative musician, but it’s still pretty remarkable, and delighted me.

As I’ve said before, impressing bass players is pretty simple in the moment. Youtube is full of videos of bassists who can impress other bassists with their speedy circus tricks but who aren’t selling any records because watching a low res vid online is all you need to take all there is from that kind of thing. It’s telling that two of the three videos of mine on there that have got the most views (here and here) are the ones that are ‘funky’, instant, poppy… Youtube isn’t much of a medium for moody introspective ambient stuff (for one thing, the file quality is so low that the lushness of big ambient stuff really doesn’t come across). This isn’t to dis bassists as an audience, (or indeed to dis technically difficult high energy music just because it has those qualities) just that impressing bassists with solo bass stuff is definitely going to be easier than a non-bass audience.

But anyway, I digress… The point was, it’s great to have kids connecting with what I do. I remember receiving an email years ago from a guy who said that mine was the only one of his CDs that his kids would let him play in the car… again, rather nice validation. I’ve had a week of playing to non-bass-playing audiences, and it’s been really nice. Sharing the bill with mainly acoustic acts of varying quality from the very good to the very poor indeed (particularly the one guy in Reading trying desperately to be funny by just swearing loads and writing hideously tasteless pastiche pieces about Diana’s death… total shit.) And getting a mixture of reactions from ‘wow, love what you do, will you come and open for my band?’ to people for whom it just really wasn’t their kind of thing, which is also fine (like I could change it even if I thought it wasn’t?)

Where does this tie in with the current stuff on file-sharing/musician’s revenue etc? Well, tonight’s gig was a jazz trio gig, with Luca Sirianni on guitar and Davide Giovannini on drums. Davide is a really really great drummer, such a joy to play with, and very generous in his playing. There were certain things I would go for in some of the tunes that I’d miss, and Davide was always there to make my screwing up sound intentional. We got into some really lovely grooves and ideas, but it was half way through the second set that I really hit my stride. Which got me thinking about two things – practice and the value of full time musicians. One of the possible outcomes of the file-sharing/free downloads etc. scenario is that a lot of musicians who currently make enough to live on through the recorded music sales combined with live stuff etc. are going to have to get day gigs because that revenue stream will be cut. If that happens, the world will be a poorer place, because there are some musical skills – and certain musical minds that require full time dedication to come to fruition. I’d be a much more accurate groove player if I was doing it every day, if I was in a place to practice it and gig that stuff every day. As it is, I’m good at it anyway, but that extra 5 or 10% that most of the audience wouldn’t know is missing, would make the different between me being a very good groove player and a great groove player.

As a side point – one of the things I was scared of when I started playing solo bass was that it would ruin my ability to play in bands, that somehow my normal bass playing would fall apart, when actually, quite the opposite is true. My relationship with sound is so much more advanced now than it was before I started playing solo, my appreciation for simple lines doing their job, the nuance with which I can hear and employ tiny variations in technique to make a line head in the direction I want it to go in… all of those things are better because I’ve spent years focusing on playing the best music I can possibly play on bass. The things above aren’t things that are spoiled by solo bass, they’re just dexterity things that it takes one a few songs to fall into comfortably…

But anyway, the point was, there are a lot of musicians on the edge of being able to pay the bills right now, for whom the time and head-space they have to devote to music making as full time musicians is vital to their music making process. It’s not that anyone has the right to make money through music – the selling of music is a commercial business after all, and subject to the same degree of liberalisation as any other sales business – but it’s just another factor that’s worth considering when thinking about where music and musicians go from here.

For me personally, I’ve never made enough from just gigging to live on. Never made enough from just teaching to live on. Never made enough from just writing to live on. Never made enough from just CDs/Downloads to live on. All of those combined have meant that thus far I’ve been able to pay my way, keep a roof over my head, and stay fed and clothed. If the recorded music revenue vanishes, I’d have to think where else that short-fall might be made up… It’s quite possible that the increased exposure one would receive from giving music away would result in an increase in gigs (and quite possibly an increase in teaching work, given that I do occasionally get people who’ve heard the records first and then come for lessons…) I’ve yet to see any evidence that that’s true, but I’m open to the possibility…

Whatever, these are all just musings and ponderings in uncertain times. Potentially exciting times – I likes me some progress, I do – but I’m just not convinced that that discussion is currently factoring in much other than ‘people are already downloading music for free, deal with it’, which just seems a bit clumsy to me…

What music gear manufacturers don't get about looping.

My looping rig, featuring the looperlative LP1Looping is no longer a gimmick. It’s official. If it’s your gimmick, find a new one. It’s way too mainstream to be a cover for crap music any more.

It’s all happened fairly recently – back when I started doing solo gigs (late 90s) it was a fantastic gimmick. Fortunately I never relied on it being such, or I’d be screwed now, but it had a certain freak factor that was appealing to certain audiences.

Now everyone and her dog are looping, so it doesn’t work as a gimmick. Which is fantastic news. Really, really great news. It stops crap tuneless musicians from doing mindlessly repetitive gigs just because they’ve bought an esoteric bit of kit and can impress a few gear-geeks with it. One nil to the audience; oh, and learn some tunes, crappy-looping-dude.

However, what hasn’t changed since looping went mainstream is the conversation about it. Both from the vast majority of the musicians using it and from the manufacturers, the basic statements about what it is and what it does – and what it gives you – are the same as they were years ago;

  • that it’s about recording a bit of audio that goes round and round and round until you stop it at the end of the song.
  • That the longer the loop time you have, the better the box you’re playing with.

So the digitech jamman gives you up to 6.5 HOURS of loop time, but still has most of what few functions it has applied in such a way that they only work in ‘step-time’ – ie, you have to stop the loop, or at least interrupt your performance to the point where you look like a bit of a twat on stage in order to be able to do them. (Ironically, the original Lexicon JamMan, with its 32 seconds of loop time, was an infinitely better looper than the Digitech…)

Here’s a list of things that the gear manufacturers seem to think people want –

  • internal metronomes that play through your amp
  • quantise functions
  • massive amounts of loop time
  • amp simulation
  • the ability to get rid of mistakes, but not undo layers
  • only two buttons to work with
  • removeable media

And what’s weird is, if you’re the owner of one of the lower end loop boxes, who bought it after seeing an ad for it, you probably agree with the stuff on that list. Even though what they amount to is a glorified mini-disc recorder with foot controls, and a practice tool that stops you learning how to actually play your instrument.

Lemme explain –

Internal metronomes – What use is an internal metronome? For one, it plays through the outputs, so if you hear it your audience hears it. That’s crap, no-one wants to listen to a click track. Secondly it suggests that looping works best when it’s in time. It doesn’t. Thirdly, it suggests that even if you want it to be in time, you need a click. You don’t, you need to practice.

Quantise functions – Why quantise? No idea. All it does it mean that you don’t learn to loop in time, and most importantly you don’t know what’s going to come out when you loop it. You don’t know because you’re not in control of how it works. Something else is. It’s the death of anything spontaneous about looping, and looping without the option to be spontaneous is like gigging with a backing track. ie, largely, shit. It also requires you to have a metronome on, see point above.

Massive amounts of loop time – Surely that’s a good thing? Well, yes and no. It’s not in an of itself a bad thing. It’s using it that’s a bad thing. REALLY long loops are very, very hard to make interesting, especially if you’re playing solo. I’ve heard a few people do it, I’ve heard very few (one or two) do it well. None of them were using RC-20s or JamMen. The advertising says long loop time is great for saving lots of loops. But saving loops is a curates egg. It’s great if you want to be able export them and remix particular things. It’s crap if you start using pre-recorded stuff because you think you’ve got the perfect take and don’t want to risk getting it wrong. Because of this last point, pre-recorded loops are, by and large, the death of creative aspiration. (the qualifications in my statements about pre-recorded stuff are because there are a handful of artists doing REALLY interesting stuff with prerecorded material. They are however, overwhelmingly the exception rather than the rule).

Amp simulation – Again, not a bad thing, just not the kind of thing you can do with any level of sophistication at the push of a button on a £200 loop box. Amp Sim = roll off the high end, boost the midrange. get an amp or a proper amp sim, or learn to live without it.

The ability to get rid of mistakes, but not undo layers – OK, this really is a biggie. The way the undo works on the RC-20 is that you hold down the footswitch for 2 seconds and then it deletes the last layer. Possibly the most unmusical interface ever in an effects pedal. Totally useless bollocks, based on the assumption that removing layers is about getting rid of mistakes when step-time building a loop, not about arranging a piece by putting layers in and taken them out. We’re back to the mini-disc concept of looping. It’s rubbish, it’s annoying, and it needs to change.

Only two buttons to work with – I kinda understand the need to make the RC-20 meet the floot-print of the other Boss pedals like it. It’s just that they crippled the user by doing it, and end up with shit functions like the one mentioned above. You can’t do proper interactive loopage with two buttons. It doesn’t work. The JamMan allows you to plug in another pedal, but infuriatingly it controls a load of step time functions for recalling prerecorded loops!!! ARRRGHHH! Why not have reverse? Why not have ‘next loop record’? You utter morons!

Removeable media – Again, a curates egg, like loop time. Nothing wrong with it, just not something that is ever going to be particularly good if you can’t also record an entire performance into it, and export each layer separately. That would be a great use of removeable media. But nobody does it.

So what’s missing? Conceptually, the notion that loops are static is really, really restrictive. Unless you just write very simple, beautiful repetitive songs, looping needs to be interactive, because it’s the interactivity stops the audience from ‘learning’ the loop. As soon as the audience knows exactly what’s going on with the loop, it becomes a backing track. That’s why on tracks like Grace and Gratitude and Behind Every Word the timing is so stretchy. It’s really difficult to get a handle on predicting exactly where the loop is going to come back round, and means I can build rhythmic tension and ambiguity into the melody. It also, crucially, keeps me listening on a much more intense level, because I haven’t learned the loop shape exactly first time round, I’m interacting with it the way I would another musician.

So how does one interact with a loop? Well, the simplest way to do it is to stop and start the loop. Record something, play over it, then stop it and play something else, then start it again. Hurrah! interaction, human decision making, audience interest. Any of these boxes can do that.

The second level is overdubs. You don’t have to do all your layering at the start! A simple ‘AAAAA’ form tune can be made way more interesting by starting simple and adding bits as you go along – again, have a listen to Grace and Gratitude – on the album version there are three layers, which come in progressively through the piece, and then a load of post-processing of the loop (all live) which I’ll get to later…

However, with overdubs, it’s also nice to be able to take them away again. The Akai Headrush does this in a really cool musical way – the undo removes everything except the initial loop, and it does it the moment you hit the pedal. It’s great, it’s musical, and I could get more mileage of of the 11 seconds I get with the Headrush than the 4 years of loop time in any of the others… would be nice to have a little more than 11 seconds though. :o)

Third level is fade-outs, which can happen in three ways – manual volume control, pre-programmed fadeout or feedback control. The Line 6 DL4 allowed for a manual fade out, thanks to the expression pedal socket – you could set it so that as you fade the loop out, the delays over the top got louder and the feedback on them increased, which is a fantastically musical option (have a listen to any of the looping Theo Travis has been doing of late to hear that effect…) – Pre-programmed fades are a pain in the arse, because again, you’re relinquishing control, and losing your own touch on the detail. and IT’S ALL ABOUT THE DETAIL.

If you ever get a chance to go to a classical masterclass with a world-reknowned master musician, do it. Doesn’t matter what instrument. What matters is what it is the sets them apart. In my mid-20s, I thought I was the bollocks, thought I was a really shit-hot bassist. Then one night on tour, I watched a televised cello masterclass. The dude giving it had the student play through the piece – I can’t remember what the piece was – anyway, she was fantastic, and my first thought was ‘what the hell is he going to say to critique that??’ Then he started to pull it apart. He was pretty gentle in his words, but he deconstructed almost every element of what she did. And when he demonstrated passages, it was like taking off sunglasses when you’ve forgotten that you had them on, and realising it’s not as dark in-doors as you thought… It was a whole other level up, BUT, that level was probably less than 2% of what was going on. The woman playing the piece was great, at least 98% proper great. But that 2% counts. The control, the detail, the focus, the hours and hours of practice. And pre-set fade-outs aren’t in that 2%.

So to feedback. Feedback is the single most undervalued parameter in a looper. I know because I was utterly clueless about it for years, to the point of suggesting that my set up with the jamman was fine and I didn’t need an Echoplex because feedback could be simulated by doing fadeouts with a volume pedal.

Bollocks it can. (never let it be said I’m unwilling to admit when I’m very slow indeed at getting my head round things…)

Feedback, put as simply as I can, is control over the progressive decrease in volume of the audio in a loop, by a certain percentage each time it comes around. So if you’re feedback is set at 70%, the second time round will be 30% quieter than the first, and so on, until it fades out.

What’s really important about feedback is that stuff you overdub while it’s fading is still coming in at 100% – if you fade it by volume, everything reduces at the same rate. If you use feedback, you can get the effect of layers receding into the distance. Have a listen to Ubuntu, Need You Now or No Such Thing As An Evil Face from Not Dancing For Chicken – that was me discovering the joys of feedback, and the subtle evolving textures work really well.

None of the cheap loopers have feedback, not even the RC-50 (the Roland website hilariously states “The Ultimate Looper Has Arrived” – but then forgets to link to the Looperlative…) A feedback control would change everything for one of those crappy loopers. Just a jack socket for an expression pedal. Please?

Next up on the interactivity list we have changing the form – with the current crop of low and mid-priced loopers, they’re set up to do A/A/A/A/A/etc. or to switch between prerecorded backing tracks. Would it have been so hard to set up the architecture so that if you used the track up button on the JamMan external footswitch and went to an empty slot, it started recording to that slot at the end of the current repeat of the one that you’re on? Apparently, it would be too hard, cos it doesn’t do it.

I’ve done a few tunes with multiple sections – Behind Every Word, FRHU, Despite My Worst Intentions – as you can see I tend to lean towards tracks that evolve rather than ABABABAB, which is why I’d vote for feedback control over switching between loops for recording, but both would be ideal.

Back to how this fits with interactivity, and your connection with the audience – multiple sections give us another way to be unpredictable. The audience doesn’t know when you’ll switch to the next loop, so they stay attentive (assuming the actual noises you’re looping are engaging in and of themselves – x-ref the stuff about gimmicks at the start).

It’s UTTERLY vital that your audience feels like anything could happen right up to the end of the song. Even if they know that you’re likely to play the song in it’s usual form, they need to feel like they’re part of something unique. The gig I did at The Spitz a few weeks back opening for Max Richter and Hauschka was a really interesting one for me, and hopefully for the audience, because I used each of the tunes as a springboard for a big improv. Grace and Gratitude was about 40% written content, same for Behind Every Word – both spiralled off, and everyone was rapt. I got a far better response that I thought I would have done on the gig, and life was marvellous, if only for a moment.

This is all before we’ve got into varispeeding, reversing, scrambling, replacing, selective overdubbing and generally fucking about with the loops in a way that the Looperlative, Repeater, Echoplex and the various software loopers can. We (we being the loopers who aren’t happy with glorified minidisc) owe a huge debt of gratitude to Kim Flint and Matthias Grob for the work they did on the Echoplex – everyone else working in this field right now is standing on the shoulders of giants… or at least standing on the shoulders of a Swiss hippie and a geek from the Bay Area.

Thanks to the bureaucratic nightmare that is the Gibson corp, the EDP seems to be on hold at the moment – perhaps because of the fact that it miraculously manages to be that advanced on a late 80s Mac processor, which is both remarkable and very limiting in terms of development without a total hardware redesign. It’s also still mono and relatively low-fi.

The best of the hardware loopers (and I’m not a fan of trying this stuff on a computer – way too much to go wrong, i just don’t trust mac or windows enough to rely on them in a gig…) is definitely the Looperlative – the ethernet port for software upgrades means it’s properly upgradeable, the full stereo signal path and much higher sampling rate mean it’s useful for proper recording, and the fact that it’s basically one bloke doing it all means that while it all slows down if he’s out of action (Bob was ill for a while earlier this year), there’s no focus groups or board members or rubber stampers to get past to make it happen. Bob Amstadt is a truly remarkable bloke for bringing the Looperlative to fruition and I now can’t imagine gigging without it. There isn’t anything that I could even begin to replace it with.

Which brings us to what is probably the single most annoying thing about what Roland and Digitech and to some degree Line6 have done to looping – they’ve turned it into a pedal/effect market when in fact it has the potential to be an instrument. The Echoplex is an instrument, the Looperlative is an instrument, the Repeater is an instrument. They take time to learn, they are subtle, complex, adaptable, interactive, require finesse and taste and get tired very quickly if seen as a gimmick. They reward hard work, practice, focus and conceptual consideration, and can be used to make unique, beautiful, complex engaging music in the same way that a piano can. I’m sure that someone will argue the semantics that because they don’t generate sound they are processors of sound, but my counter to that would be that unlike a processor, for most of the functions on a looper you have to actually do something to get a result – you can’t just plug it in and have it do things to your sound like, say, a chorus or delay pedal.

Because people see Looping as either an effect, or even worse, a toy, they see the Echoplex and Looperlative as expensive. I think £700 or there abouts for a Looperlative is the greatest bargain in the music world since the last time someone found a Strad in a junk shop. It all depends on whether you want to learn it as an instrument or keep ploughing the defunct and potentially embarrassing furrow that a bit of rudimentary looping is a clever gimmick that will get you gigs when your music won’t do it on its own.

BTW, none of this says that you can’t make great music with an RC-20, JamMan or Dl4 – all of them have parameters that can frame your fantastic looping ideas. What they don’t do is point you in the right direction, so you have to do the hard work yourself. Remember that great music is technology independent – the technology will inform it, and facilitate it coming through in a certain way, and even feed into your creative process, but it won’t make your music great, any more than buying a Moleskine will make you a great writer. That comes from practice, thought, process and having a story to tell. Which is a whole other post.

(rss) Feed Me, Seymour!!

OK, just how Web 2.0 do you want it? You want feeds? We got feeds, in just about any format you desire.

Here are a few for you –

here’s an hCalendar feed from the gigs page on my website – that’ll import automatically into ical, outlook, sunbird and a few other apps that read the hCalendar Microformat.

Then there’s the normal RSS feed from my gigs at last.fm – this one will give you gigs that other people have added, and links to the relevant gig page at last.fm, so you can see who else on last.fm is going…

Next up there’s a novel one – an RSS feed of my MySpace page’s gig listing – clearly not actually offered by Myspace, because they are, largely, shit, but you can create one for your own myspace page by going here.

And lastly, the new kid on the blog, the gigs RSS feed from my ReverbNation.com page.

Clearly you don’t need all of them, and I’ll keep you posted here if I decide to drop any of them, but given that they all offer something slightly different, I thought I’d offer you the chance to have them all and choose the one you like the format of. The Calendar link is particularly useful if you’re interesting in what I’m up to gig-wise all over the place, rather than just in your town – you can get up in the morning, look at ical or outlook and go ‘oh look, Steve’s playing in Zagreb tonight with the combine Zagreb schools orchestra’, and feel good about the world.

So, consider your feed needs satiated, dear bloglings (obviously, you’ve already got the feeds for this blog, my jaiku microblog, and my myspace blog).

Geek marathon and online sales thoughts

So I’ve set myself the task of trying to understand php – for the geekily-challenged amongst you, php is a web programming language, like html or whatever, only apparently designed by an autistic squirrel with ADD, who hides information away, just because he can.

The reason I’m trying to get my head round it is because it’s what the shop part of my website is written in. As you can see (by clicking that link or any of the ones at the top of the page) I’ve managed to at least get it looking like the rest of the site, and still functioning properly. Fortunately all the money stuff is handled off of my site, by paypal or nochex, so my tweaking can’t make it any less secure.

Online sales is such a weird area, when you measure potential audience against actual return. Trying to find what will inspire the people who like what I do but haven’t yet got round to buying anything to put a virtual hand in a paypal-pocket and pick up a CD or a download.

I know so many musicians who now measure their popularity in terms of myspace friends and plays and youtube visits, but neither of those pay the bills – they’re great for exposure, but have to turn into attendance at gigs and cd/download/merch sales or you’re pretty much destined to a life of day jobs. Which isn’t really such a bad thing – lots of people intentionally choose to keep their day job in order to allow them to do the music they really want to do without the stress of making it pay. I, however, am an idealist, and have never had a plan B, workwise – I play, I compose, I teach and I occasionally write for magazines. That’s pretty much it. So finding ways to sell music rather than just having people watch half a video clip on youtube, give it 5/5 call me a ‘loop genius’ and then never listen again, is pretty important.

When I put the Lessons Learned albums up on the shop for £2.50 each, I sold quite a few more of those than I regularly sell of downloads. Not thousands, but enough for it to have been a worthwhile experiment. And lots of new people got to hear the Lessons Learned albums, which are, in any wise person’s estimation, rather wonderful! (if you haven’t got them, do go and get them)

The received wisdom on websales is that the more clicks they require, the more people will give up half way along. That’s certainly born out by my webstats, which show a huge number of people visiting the shop, but relatively few actually clicking the requisite number of buttons to buy anything.

So what to do? Add paypal buttons to the front page? just put a note on the site saying ‘hey, send me £7 for any one CD, or £20 for three, and I’ll ship ’em out to you’…? Which, BTW, you can do – paypal the money to steve@steve-lawson.co.uk :o) – the beauty of the shop is that it handles downloads – someone needs to write a downloads for musicians software thingie, that just manages collecting the money from paypal and sending a password protected link to the customer. There are a few bits of software that do it, but by and large, they’s ugly!

So, the question is, are you selling on-line? What works? What clearly doesn’t? thoughts and ideas please…

Four gigs coming up in the London area…

After a bit of a barren time gig-wise, I’ve got four London shows coming up – a couple more half hour sets at the Freedom of Expression nights in Croydon and Marylebone, a return gig at a church event in West London called The Waiting, and the much later on in the month, the Recycle Collective is back at Darbucka, this time featuring the genius talents of Patrick Wood and Roy Dodds.

Patrick’s done lots of Recycle gigs before, and always brings a whole load of beauty, funkiness and melodic magic to the gigs. His playing at this year’s Greenbelt Recycle gig was some of the finest Rhodes playing I’ve ever witnessed, especially in an improv setting. So I’m really looking forward to that!

Roy is an amazing drummer that I first heard playing in Estelle Kokot’s trio, then played with him in John Lester’s band at the 606, and recently heard him playing with Theo Travis’ new project Doubletalk at the Vortex. But I’ve been listening to him play for 20 years, as he was the drummer in Fairground Attraction, and has played with Eddi Reader ever since. I’ve found over the years with the RC that the musicians who are primarily ‘song’ players tend to improvise the most coherently; players who are as happy supporting what’s going on as they are leading. and both Patrick and Roy have that quality by the bucket-load. They’re both fantastic versatile musicians, and I’m really excited about it…

So for more details see the gigs page on my website, or the event page at last.fm, or the event page on facebook.

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