I have a friend who works in Marketing for Sungard – they’re a huge, multi-national, multi-billion dollar IT Services/financial information/Software company. Massive. Bigger than big.
What interesting for us musical types is their response to the financial crisis. A situation which, naturally, they took very seriously indeed, partly because they were deeply affected, but also because it was a time when all the big finance companies were being shaken up, and previously held notions of who were the ‘big players’ could be re-jigged. It was a chance for companies to rebrand, reposition, and use the recession as a chance to do some fairly risky thinking, and ask some massive questions. Continue reading “How To Respond To A Crisis. A Lesson From Sungard.”