Right, two bits of news. Firstly, here’s the first video from The Arctic Is Burning. This is the opening track, called Business As Unusual:
The video angle is NOT ideal – so here’s how and why it exists…
My entire process of recording, gigging, practicing, developing ideas, collaborating is pretty much the same. I play with a view to the end result being a thing that’s worth listening to. I spend VERY little time just ‘noodling’, and if I find a thing that needs work, or a new technique or idea that needs developing, I’m constantly shuttling backwards and forwards between focused training on that thing and putting it into contexts by playing actual music with it. Same when I’m playing with other people – I’m not really down for just jamming for fun, when the alternative is to play stuff that other people would want to listen to as well, and have just as much fun doing it! 🙂 improv≠jam.
As such, I record – and film – pretty much everything I do. Lots of it gets deleted, lots of it is kept. Because it’s improvised, there are no do-overs. If the recording is great and the video is so-so, I don’t get to redo any of it. It is what it is. That’s not a bug in the system as much as it is a feature – the purpose of the video is less about making a slick promo for a release and more about inviting people who are interested into that process. Pretty much all the video I’ve got on YouTube is just a camera pointed at me recording a thing. Some of them are onstage, some of them are here in my ‘studio’ (AKA bedroom), but the purpose is something akin to what Brecht called ‘Verfremdungseffekt’ – or ‘the distancing effect‘ – the idea with that was to have the ‘playness’ of a play as visible as possible to prevent people getting lost in the work and instead helping (forcing??) them to maintain the sense that they were watching a theatrical production and engaging with it in that frame rather than with the fiction of the characters. So he had stagehands moving scenery around in the middle of scenes, not hidden in between, and actors addressing the audience. These videos function as though you’re just watching me play, and rather than being a ‘behind the scenes look’ at a thing that then gets turned into a big show, or gets polished up for a production, this is what it is. The only level of translation that goes on is mixing and mastering (generally EQing, compressing and de-noising, though I do occasionally level out particular notes in a recording by drawing in a volume curve – if you’re a subscriber, you’re most welcome to compare this video with the much less mixed version uploaded for subscribers a couple of weeks ago, the day after I recorded it )Â
So, it’s a document of me playing it, an invitation into the process of it happening, and hopefully enough of a curiosity to be an entertaining addition to listening to the music 🙂
…Failing that, feel free to put it on in a background tab and carry on reading Facebook while it plays. 😉
Which brings us to news number TWO, which is that subscribers have received their exclusive prerelease of The Arctic Is Burning today, a month ahead of the release date. So muggles get it on Sept 2nd, but y’all can join our band of merry makers of magic by heading over to stevelawson.bandcamp.com/subscribe and signing up – you’ll immediately get the new album, plus 48 (I think!) others, access to a ton of video, two books, and a bunch of other discussion about where the music comes from and how it’s made.
The subscription is how this music is even possible. There’s no sustainable model for this kind of practice either in an old school ‘release everything to shops and do radio and magazine promo’ kind of way, or by dumping it all on Spotify and seeing thousands of listeners result in a couple of hundred pounds a year and no way of justifying the time it takes to do any of this. The subscription offer is ridiculously cheap in a ‘per album’ kind of way, and offers great value for money in an ‘access to a streaming catalogue’ kind of way, only instead of you renting access to that catalogue, it’s yours for life, whether you continue to subscribe or not. Bargain, huh? Go check it out. And I hope you enjoy the video x
